2009 Affiliate Marketing Research Study
I just ran through the AffiliateBenchmarks affiliate marketing survey, and it’s a very well-constructed survey to determine current affiliate practices.
Affiliates who complete the survey will receive a free copy.
Here’s the press release:
New York, NY (PRWEB) July 8, 2009 — AffiliateBenchmarks, a research division of outsourced affiliate management agency NETexponent, has released an affiliate marketing survey to be completed by affiliates and website publishers by July 31st 2009. The survey results will gather best practices for several aspects of affiliate marketing, including how best to communicate with affiliates, what advertisers can do to optimize affiliate relationships, what tools and information affiliates crave, and what challenges they face. Results will be analyzed and used to identify marketing trends and projected changes. Affiliates who complete the survey will receive a free copy of the results and others will have the option to buy a copy once released.
We were very proud of last years effort and the industry’s response but knew we had room for improvement This year survey is not only bigger and better but it also has the support of major affiliate networks like Commission Junction, Google Affiliate Network, LinkShare, PepperJam, Shareasale, and Media Trust. Thanks to the support of these major networks we have been able to optimize our study and significantly increase the number of respondents.
AffiliateBenchmarks produced their first study in 2008 and the research report was met with an extremely positive response from the online marketing community. The positive response from last years research report and continued need for industry benchmarks prompted AffiliateBenchmarks to produce the 2009 survey. This year the AffiliateBenchmarks survey has been significantly expanded and improved based on the knowledge and feedback from the industry leaders. The 2009 survey includes a wide range of questions about topics such as affiliates’ experiences with different types of ad performance, site visitor demographics, technology and communication preferences, motivations for joining an affiliate program, experiences with emerging technology, and more.“We were very proud of last years effort and the industry’s response but knew we had room for improvement,” said Peter Figueredo, CEO & Co-Founder of NETexponent. “This year survey is not only bigger and better but it also has the support of major affiliate networks like Commission Junction, Google Affiliate Network, LinkShare, PepperJam, Shareasale, and Media Trust. Thanks to the support of these major networks we have been able to optimize our study and significantly increase the number of respondents.”
If you are an affiliate/publisher and are interested in benchmarking your success by completing this survey, we will send you a copy of the results. Your time and input is greatly appreciated. Be sure to complete the survey before July 31, 2009. Affiliate Benchmarks respects the privacy of affiliates and only aggregate information will be shared.
AffiliateBenchmarks is the affiliate research division of NETexponent. AffiliateBenchmarks designs and executes affiliate marketing research with the purpose of increasing industry education and providing useful data and statistics to the affiliate community. We focus on the benefit of the affiliate marketing industry as a whole, and strive to provide reliable information that is interesting and useful to a wide range of people involved with affiliate marketing. Follow us on Twitter @AffBenchmarks.
NETexponent is an online performance based marketing agency located in New York that specializes in outsourced affiliate and search marketing management, growth, and optimization. Founded in January of 2001, the metrics-driven firm leverages nearly a decade of management experience in structuring win-win, performance based deals with its clients. The agency focuses on efficiently acquiring the most valuable customers for each advertiser they work with, while always delivering the highest level of client service. NETexponent is committed to being the industry’s leading performance online marketing agency, continually evolving to address changing market conditions and client needs. Follow us on Twitter @NETexponent.
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Posted / Revised on July 9, 2009 under Affiliate Marketing, Make Money, News  |
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Rosalind Gardner is a Super Affiliate blogger, author, speaker, and Internet marketing consultant. For more info, subscribe to her No-Hype, No-BS, No Spam NPT newsletter and join Affiliate Blogger PRO to get answers to all your affiliate marketing questions. Thanks for visiting!
I was particularly glad to see that the last question asked for opinions about the survey itself. By the way, do you think that pair of questions about the number of fulltime and parttime employees was meant to include ourselves if sole proprietors? I have difficulty thinking of myself as my ‘employee’ (slave to the business feels much more accurate!) – so I was curious how others are interpreting that.
Hi Casey,
I don’t at this point remember the question exactly, but I do recall having to read it twice to be sure that I provided the correct answer and that the question was worded clearly. However, I doubt being off by 1 employee will skew the final results too much.
Cheers,
Ros
Good point! I’m sure the survey’s coverage was sufficient to hide one person’s confusion. Surveys in general intrigue me, and I tend to get a bit critical over wording, choice construction, flow, privacy issues and the like. It was nice to have the opportunity to “sound off” on matters for a change.
Hi Casey,
I hear you. I’ll never forget becoming the ‘deciding vote’ and having a lot of union brothers (yes, only brothers in ATC back at that time) cheesed at me simply because of a poorly worded question. Since then I’ve become very anal about how language is used… and you were right, that question caused a double-take, which they never should. Their loss.
Cheers,
Ros
Definitely a cool idea. Not just for affiliates but also for everyone using affiliates to sell their products. I have to say that I didn’t even know such a survey existed
I agree with Mikael
Hi Rosalind,
I am a newbie to Affiliate Marketing and purchased your Handbook recently. I am so excited to get started in this business and wanted to say that your book is absolutely the best “Guide” for anyone contemplating a move into this type of marketing. It is literally a step by step page-turner that assists newcomers in every way possible. The fact that you decided to share your wisdom with others is phenomenal and most generous. I have never had any experience with building a Website or Blog, but your enthusiasm for what you do was the impetus to get me started and I haven’t looked back! I look forward to learning more and more from you as I plod along. Cheers to your success and thanks for being such an inspiration to others!!!
I’m guessing this kind of survey is quite helpful in order to know the current trands in affiliate marketing. At least from the reaserch we might know some new and future changes.
Thankyou for your great information you have made me be able to be a sucess in afilliate marketing impoertant post and keep up the good work!
Wow!!! Lots of valuable information. I’m new to Affiliate Marketing. I prefer Google AdSense though. It pays much more.
I tried affiliates but they weren’t very successful. Perhaps my pitch isn’t that affiliate friendly.
I also agree with Mikael … thx for ya information
great topic. It’s helpful to me. Not just for affiliates but also for everyone using affiliates to sell their products.
It is good to be an internet marketing consultant and to be in affiliate marketing programs. Some of them have a good purpose. You make a big effort and I want you to know that I appreciate it.
Affiliate marketing becomes more popular these days. You can do it as part time or full time from your home. It is giving us freedom from our boss. We can become our boss our self by doing affliate marketing.
One of the biggest reasons for the increase of affiliate marketing is because in these tough times people are seeking more and more desperate measures to pay the bills. Those who are lucky enough to still have jobs are wondering why they are slaving all week for a few bucks when they are bombarded by pictures of college kids making big bucks part time on the internet.