Recession or not, Mother’s Day is still one of the most commercially successful occasions in North America.
Over the past 5 years, statistical reports from various associations indicate that:
- Mother’s Day is now the most popular day of the year to dine out at a restaurant in the United States.
- In 2006, Americans spent approximately $2.6 billion on flowers, $1.53 billion on pampering gifts—like spa treatments—and another $68 million on greeting cards
- In 2008, Mother’s Day generated about 7.8% of the U.S. jewelry industry’s annual revenue, with custom gifts like mother’s rings.
Better yet… According to a report released by the National Retail Federation this week, 21.5% of consumers will turn to online retail sites, up slightly from 19.7% last year — with each spending an average of $219.40 on gifts for mother.
You can promote flowers, spa treatments (gift certificates), chocolates and all the usual assortment of typical mother’s day gifts, OR you can try to be a little more unique by meshing your niche with your favorite mom’s interests. Here are a few ideas:
Sell the romantic, intriguing, and mysterious Message In A Bottle
Promote health and love with a gift that helps her quit smoking
Offer Dinner of the Month Club certificates through Restaurant.com
Encourage your readers to buy their mom’s her own domain name and web hosting for a year.
Go eco-friendly and promote trees through Nature Hills Nursery
And my personal favorite, Amazing Clubs which has wine, beer, dinner, cigar, cheese, movie and many more monthly clubs.
Checking our holiday calendar for May, other popular events, holidays and special days coming up this month are:
- Cinco de Mayo (5th – who would have guessed?)
- Victoria Day (Canada) (23rd)
- Memorial Day (U.S.) (30th)
There’s still plenty of time to plan for and promote the latter 2 holidays, which traditionally represent the first weekend of outdoor activities throughout most of the U.S. and Canada. Think barbeques, camping and baseball!!