“X” also challenged me via his newsletter and blog to see whether I have the ‘chutzpah’ to respond, but first removed me from his subscriber list, so that I would not see the challenge and it would therefore appear that I did not have said ‘chutzpah’ — he obviously doesn’t know me very well.

Fortunately, a friend of mine forwarded a copy of that newsletter to me.

“X”, first of all, it’s nice to see that you figured out how to post a comment to the the NPT blog.

I’ve taken a lot of hits during my time in this industry, and I simply ignore them. In this case I’ll respond because:

a) You have misunderstood (and publicly misrepresented) my intentions;

b) I hope the misunderstanding can be resolved, and;

c) Perhaps you will appreciate in future that a positive approach and open communication yields better results than jumping to negative conclusions, public debate and wilful misrepresentation.

As to your assertion about my “flare for making the mundane dramatic”, you seem to have the real flare for drama. You used the term ‘scorching attack’ whereas I said ‘personal attack’ which is how I interpret comments such as “I like and respect Rosalind (at least I did)”, “psuedo-objective journalistic style”, your dishonesty about my actions (see above) and misrepresentation of my intentions.

It is a shame that you didn’t view the marketing lesson as it was intended – a marketing lesson – or appreciate that it was publicity for both your report and FREE publicity for your product.

Your comment “subtly discredit me in process”, indicates that you took things too personally and that YOU are the one who is feeling “roughed up bad”. Perhaps you should read my write up again. I talked about the pros and cons of your copywriting style and the perception your style might create for readers.

And although your report is written in a style that neither I nor most of my readers prefer, I acknowledged its viability as a product pitch and expressed the hope that the product would prove to be a good tutorial for Internet marketing entrepeneurs.

Furthermore, I fully intended to promote your product if I considered it a worthwhile addition to my readers’ marketing libraries. (Gee whiz, what a revelation! A marketer doesn’t have to actually like a pitch to appreciate a product.)

Had you chosen to respond to my email (or call me) and express your concern, this could have been dealt with most amicably.

However, based on your intensely negative and public reaction to my write-up, I am disinclined to even open your DVD package, let alone do a review.

May I will, maybe I won’t. I’ll leave that up to you and see whether you’ve learned anything from this particular ‘marketing lesson’.

I admire your flare for making the mundane dramatic.

Let’s privilege your readers with my “scorching” attack on you.

Folks, here it is – the infamous newsletter attack, unedited.

Warning: This may not be suitable for children.

=======================================

Hi ,

When I say I ruffle the ‘guru’s’ feather’s that’s not flatulent hype.

I was surprised when Rosalind Gardner promoted my Affiliate Marketing Sham report – I like and respect Rosalind (at least I did), but I suspect my style is a little rough for this “mature” lady.

So, I was not surprised when she used her psuedo-objective journalistic style to pick apart my marketing campaign (and subtly discredit me in process).

BTW, the former is great and OK by me – the latter is not.

I posted a diplomatic response to her blog – and of course it’s not there to be seen – only the responses that agree with her opinion seem to be approved.

No problem – you can read it on my blog – and I invite Rosalind to respond there as she likes. I’d love to see that she has the chutzpah to show up – wouldn’t you?

Rosalind – WHATEVER you say, I’ll approve and post it.

.X.

PS – Next up, watch me ‘bitch slap’ * for stepping on my turf.

===================================

Sorry Rosalind – I guess I really did rough you up bad.

WHO was judging anyone? I was discussing the perception created by the report, nothing else.

Then it appeared that “X” took it personally and decided to attack me in his newsletter. THAT was judgement.

The funny part of it all was that I was fully prepared to consider promoting the product IF it was good enough for the NPT readers.

Now however, the package sits unopened on my desk.

It would appear that both you and ‘X’ should a) read what is being said and b) develop thicker skin.

Cheers,
Rosalind

It doesn’t matter how old you are, everyone uses language every day. I bet you probably said sh*t or a*s today. You may have even dropped an F bomb. My point is that everyone swears and this guy has the boldness to use the language we secretly use.

You could also say he is weeding out the weak by the way he uses language. Are some people offended? Probably. Does he care? Nope because the people who are worried by the language wouldn’t buy the program either and if they did it would probably go to waste.

.X. is a great marketer and I wish him the best. I also wish you the best, but before judging someone you should see if their products are the real deal.

Matt

It’s a pretty good how-to, even if it is a joke site. At least, I think it’s a joke site! I wonder what kind of Adsense income that thing is generating…