You don’t have to be IN Canada to be subject to Canada’s new anti-spam legislation (Bill C28), which is going into effect one month from now, on July 1, 2014.
The bill includes a “private right of action that will allow Canadian consumers and businesses to take civil action against those who violate the legislation”. The CRTC may levy fines of up to $1 million for an individual or $10 million for a business that contravenes the Act. Each violation will result in a fine.
Here is a FAQ on the Canadian government website that will answer any questions you have regarding how to deal with Canadian clients in the future.
- What is spam?
- What is the intent of the new law?
- What do you mean by “related online threats”?
- How big a problem is spam in Canada?
- What can individuals and businesses do to protect themselves against spam and related online threats?
- How long will it take before Canadians can expect to see a real difference in the amount of spam received?
- Will the new law eliminate spam in Canada? If not, by how much will it be reduced?
- Has anti-spam law been effective in other countries?
- I’m a legitimate business owner who uses bulk email to reach my customers. How will I be affected by these new anti-spam measures?
- What about text messages or “cellphone spam”? Is it covered?
- What if I buy email lists? How will I be affected by these measures?
- Are there exceptions, such as the Do Not Call list for political parties and charities?
Get all answers to those questions here.
Basically, the message is simple – do NOT spam if you care about your online business.
Use a reputable company such as Aweber and have visitors to your website sign-up to an email list with options to opt-out whenever they want.
Remember, anyone who doesn’t want to be on your list is not someone you WANT on your list.