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February 22, 2012

Customers Remember What You Say

customer

Everyone makes mistakes. Customers know this. How you handle those mistakes is the deciding factor on whether the customer will forgive you and come back, tell their friends about the experience, or heaven forbid, post negative remarks on the Internet about you. So when should you admit to making a mistake? If you catch the [...]

10 Ways to Sell More this Christmas Season

Is your site ready for Christmas shoppers? An Accenture survey forecasts that folks will be shopping for Christmas earlier this year, with 69 percent planning to complete the bulk of their holiday shopping by Dec. 7th. Too, consumers are more deal-oriented than ever before, with 25% of them expecting at least 50 percent discounts before [...]

How to Sell WITHOUT Selling

sold-sign

Although I sell millions of dollars of products for my affiliated merchant partners each and every year, I still don’t consider what I do as ‘selling’. Quite frankly, I hate being sold to and can only imagine that you feel the same about the steady barrage of product pitches that you see on sites and [...]

How to Write a Product Review

turn-words-into-traffic

How do you choose the products you buy? Do you simply accept as gospel truth all the good things a merchant says about their own product? Or, do you ask your friends’ opinions and look for independent product reviews before opening your wallet? If you’re a savvy consumer (which of course you are), then you [...]

FREE Guide on the Art of Pre-Selling

See what one reader posted on the SiteSell forum about the book’s content. I couldn’t have said it any better myself… Hi Ken, I started reading MYCPS 2 days ago and today is the second time. IMHO if you disregard Sitesell brand, with a minor improvement, you can change the title into “Principles of Web [...]

Sales Basics: Understanding WHY People Buy

Business is “the exchange of resources for mutual benefit”. It’s a simple statement of cause and effect. For a seller, that benefit is profit. Profit is what you get when you sell something for more than it costs you. (Any fool can sell it for less.) Profit is the ONLY result that counts for a [...]

Most Affiliates Get this ALL Wrong

What’s your biggest concern as an affiliate marketer? If your approach is anything like the hundreds – no, thousands – of affiliates whose questions I’ve fielded over the years, your primary concern is probably how to get more traffic to your site. What I’ve discovered while reviewing their sites however, is that these affiliate marketers [...]