I like sharing ‘learn from the mistakes of others’ stories for the valuable business lessons they provide, as well as the fact that they may save you from suffering through a similar ordeal on the customer side. What follows is a timeline account of some of the worst customer service I’ve experienced to date on [...]
Online Shoppers Want MORE Information and Follow-Up
A survey sponsored by RightNow Technologies (NASDAQ: RNOW) and conducted by Harris Interactive(R) underscores a significant opportunity for online retailers. Nearly 50 percent of consumers (48%) say they have increased shopping online “a great deal” or “somewhat” in the past five years. With a continued influx of shoppers moving to the Internet, retailers need to [...]
So…What Did You Think of the Affiliate Marketing Sham?
You can learn a lot about marketing from other marketers’ messages and their delivery. In that vein, I’d like to know what you thought of the Affiliate Marketing Sham report [find out why this link was removed]. Did you find it interesting and informative or piled high with hype? Did the report leave you concerned [...]
10 Ways to Build Trust and Increase Sales
This article originally appeared in the “Affiliate’s Corner” column of Revenue magazine. Lack of consumer trust is still the biggest obstacle to online sales, and judging by the amount of spam and scams flying about in cyberspace, surfers are right to remain wary. Here are 10 ways you too can increase your conversion rates by [...]
