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May 16, 2012

Are You Alienating Your Subscribers?

How irritating is this? You get an email offer or see an offer (for something you actually want) on a website, click the link and end up on a page that says something like, “Offer not available in your area”.

The Best Day to Send Marketing Messages

Which day is the best day to send out marketing messages to your newsletter subscribers? According to eROI’s just released Q2 ’06 report on email statistics, that depends on whether it’s a B2C or a B2B message. Turns out that …

7 Email Marketing Secrets that I Learned at the Underground

I took 12 pages of bullet-point notes during the Underground, even though I missed Day One of the seminar… Twelve pages may not seem like a lot of note-taking, but all the attendees also received a big black binder crammed with each of the speakers presentation notes and Power Point slides. Despite having that information [...]

Aweber Integrates RSS to Email Feature

This new Aweber feature is very cool. It addresses the current lack of RSS awareness by your typical Internet user/site visitor. Suppose you’ve given up sending a regular newsletter and have become a bloggin’ fool – trusting your visitors to plug your feed into their reader and download your updates. Chances are you’re missing out [...]

How to Avoid Disappointment and Unsubscriptions

I was so busy last week revamping NetProfitsToday.com that NPT-Tuesday came and went with barely a thought about publishing the NPT newsletter. All day Wednesday I toyed with the idea of writing a quick issue, but by Thursday my guilt had pretty much passed. However, it returned with a vengeance on Friday when Joel and [...]