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May 23, 2012

Comments on Issue 4 of FeedFront Magazine

I downloaded issue 4 of FeedFront Magazine (the official magazine of Affiliate Summit) today and was delighted to see that the cover feature is “The Women of Affiliate Marketing” – a collection of 56 brief bios listing years of experience, a tip to new affiliates and some comment on where they see the industry one year from today.

Shawn Collins introduced the piece as follows…

Back in the late nineties, it was not unusual to attend an affiliate marketing event (or any
online marketing event for that matter) and see very few women in the room
“.

No kidding. Then again, a few of us old-timers really enjoyed being the only female in the room. :-)

Shawn went on to say…

Fast-forward ten years later and you’ll find that the opposite is true. Affiliate marketing is overflowing with women who are leaders in their fields or bright, up-and-coming innovators“.

Melissa Salas’ of Buy.com shared a great tip for new affiliates. She said, “Affiliates need to evaluate programs holistically, in terms of brand recognition, conversion, reliability, convenience, security, and guaranteed customer satisfaction.

Lisa Riolo’s honest and sage advice – “Don’t give up too soon. The learning curve is deceptively steep. Consistent, predictable success takes time. If you understand this, you’ll have realistic expectations and sufficient patience to get to the fun part.

I really liked Deborah Carney’s take on the future … “I see affiliate marketing evolving away from mega mall sites into more review sites and interactive sites. More retail and less lead generation as the economy changes the way people shop plus the regulatory agencies jumping in and restricting tactics that people are finding intrusive or misleading.

I agree wholeheartedly.

How could I not? It’s a model that worked exceptionally well when I started in this business, works even better now and is what I’ve been preaching since I started teaching.

By the way, of the 56 women profiled, only 2 of us claimed 11 years experience – Linda Woods and I – and as of January 1st, I’m in my 12th year as an affiliate marketer.

Moreover, I’m still going strong… with review sites. :-)

FeedFront

About Rosalind Gardner

Rosalind Gardner is a blogger, speaker and Internet Marketing consultant, best known for her "Super Affiliate Handbook", (referred to by industry professionals as the 'bible' of affiliate marketing) and Rosalind Gardner's Academy - a multi-media version of the book.

Comments

  1. We’ll have plenty of physical copies of the magazine next week at Affiliate Summit.

    See you in Las Vegas.

  2. Hogni says:

    Hi Ros, i´m new to your site and still reading through all the material but i noticed in the Why you must learn a little HTML, article that you wished that you would have saved a copy of your sage-hearts website, well it exists out there on that big internet, e-mail me for more details if you want.

    And sorry posting this here, but i was´nt sure where to post it.

    • Hello Hogni,

      I know where you found it … the waybackmachine, but it really doesn’t show the very first versions of the site. BAD as the ones that you can do look, they actually looked worse before that. LOL

      Ros

  3. Brian says:

    Just found your site. So much great info. Very new to this and am going through information overload. Anyhow thanks

  4. Denise Chamie says:

    It is so nice to read all the comments from your readers. I am still reading your book that I bought and I am looking forward to being with you all at a future summit. Thanks for all the great advise from all.

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