Commission Junction Changes its Name

I just logged into Commission Junction and was assaulted by a bunch of green text and links that I’d never seen before.

A scan of the logo alerted me to the fact that Commission Junction was now “CJ Affiliate by Conversant”.

According to Wikipedia, the change only happened today…

Former Commission Junction competitor beFree, Inc. was acquired by ValueClick, Inc. in 2002,[2] before Commission Junction.[3] beFree was gradually phased out in favor of Commission Junction. On February 3, 2014 ValueClick, Inc. announced it has changed it’s name to Conversant, Inc., bringing former ValueClick, Inc. companies Commission Junction, Dotomi, Greystripe, Mediaplex, and ValueClick Media under one name. Commission Junction will be known as CJ Affiliate by Conversant.

I’m just glad that I use the Search and Replace plugin on my WordPress blogs. Will need it to replace all those instances of “Commission Junction”. :-)

cj

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Cheers,

sig-ros

Comments

  1. says

    “CJ Affiliate by Conversant” – big business at its super smug worst. Makes me cringe.

    Given the options I’d have gone with a user friendly “CJ”, but then I’d probably have been very un-grey suit and asked the users first anyway.

  2. anna says

    Do you have any new info for starting from scratch in 2014 to market affiliate products, what to choose what are the most profitable ways to spend time marketing? Most of your site shows old data Who are the best trainers that won’t rip you off????

  3. says

    Too bad they didn’t spend more time improving their product search screens versus updating their name and logo.

    How many times have conglomerates taken a proven, workable, successful company and turned it into stink cheese instead of swiss cheese? I hope that doesn’t happen in this case.

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