Back in the early 2000′s, I used to spend tens of thousands of bucks every month on pay per click advertising – now I spend almost no money on PPC.
How is that?
Social media marketing!!
Man Internet marketers use social media marketing to grow their businesses likewise.
For example, Michael Stelzner (the guy who wrote the book on white papers) founded a site called Social Media Examiner.
He relied 100% on social media tactics to drive traffic to his site.
In less than 5 months, he was declared the #1 small business blog in the world by Technorati, added more than 13,000 email subscribers, brought nearly 100,000 people a month to his site and is ranked as one of the top 4700 websites in all of America by Alexa.
He didn’t advertise, didn’t rely on the press and almost none of his traffic is coming from search engines. Nearly overnight, his site has become a top destination for businesses.
This all took place via social media. He simply leveraged the power of sites like Twitter, Facebook and LinkedIn to deliver the kind of results that would’ve cost him a fortune in the past. He didn’t spend a dime on marketing, just his time.
Social media is the new marketing frontier because it bypasses all the costly middlemen and allows you to rapidly connect with your customers and prospects! AND this presents an enormous opportunity for you.
SO WHAT’S THIS ABOUT?
By now you’ve probably heard the buzz about Social Media Marketing World happening in San Diego on April 7, 8 and 9, 2013.
Michael (and his team) have been working for months to bring the best minds in social media marketing together at Social Media Marketing World.
The conference includes more than 49-expert led sessions from the biggest names in social media marketing. It takes place at the waterfront San Diego Marriott Marquis & Marina. It includes a private networking cruise on the largest private yacht in Southern California and much more! Presenters include Guy Kawasaki, Mari Smith, Chris Brogan, Sally Hogshead, Dave Kerpen, Michael Stelzner, Jay Baer, Amy Porterfield, Mark Schaefer, Jesse Stay and experts from Walmart, Zappos.com, Sony Electronics, TaylorMade Golf and SAP; as well as Brian Carter, John Jantsch and Mitch Joel–just to name a few. Together this team of “who’s who” in social media will help you succeed using practical tactics.
BTW, you don’t need to be a techno-geek to use and benefit from social media. You might be surprised to learn that most social media marketers are aged 30 to 60 and have only been using social media for a few months. In fact, even traditional businesses like Ford Motor Company, Clorox and State Farm Insurance are heavily focused on social media. This is not some “young kids” phenomenon.
The focus of the conference is to empower you to build social media marketing plans, track your social media results and learn from other successful businesses. You’ll also discover how to use Facebook, Twitter, LinkedIn, YouTube, Foursquare and Groupon to attract high-caliber customers and grow your business during this economic slump.
Not only can you gain amazing exposure for your business with social media marketing, you’ll also generate traffic, increase sales, gain qualified leads and build new partnerships.
Here’s to your social media marketing success!
P.S. – Early bird pricing ends Friday March 8, 2013.
P.S.S. – Last but not least – if you can’t attend the conference, you can pick up a virtual ticket.
Comments, questions or suggestions? Please leave a comment below!
Cheers,
About Rosalind Gardner
This one sounds like one I would love to attend. I don’t see it happening this time around but looks awesome. I went to Blog World/New Media Expo for the first time back in Jan. and it was good but the biggest conference I had been to yet.
Will you be going to this one?
Hi Angie,
It DOES sound great, but no, I won’t be able to attend. Already have made other plans for that time period.
Cheers,
Ros
Hi Ros,
Any thoughts on the demise of Posterous? Not unexpected once they were taken over by Twitter, do you know of any similar services.
Regards
Tank
Ros,
Thanks for this post. I would love to go; San Diego isn’t far from Los Angeles. Not available those dates. Good to see a virtual ticket is available.
As I think, we should focus on building a strong network around our blog niche. Make use of social media effectively and don’t forget SEO.
Hi ros, love your post. Amazing stuff, this guy must be thrilled with his success and it would have taken focus and dedication to make this work. I am just adopting all the social media stuff for my internet businesses. I had been avoiding it like the plague, mainly because it does not interest me personally, but I need to be interest in it for my business. but cannot avoid the power of social media as a traffic generation strategy any longer. Have spent the last month implementing my social media training and setup and am just apply to my businesses now in 1weeks time-exciting and a milestone for me. I would love to attend this social media seminar, but being based in sydney, australia, its just a bit too far for me to travel at the moment.
You blog was an inspiration to the start if my own social media journey.
Take care.
Thanks for the info Rosalind. This helps me to increase my focus in the way of social media. I won’t be able to attend the conference, but this is invaluable information for me.
Thanks again