You don’t have to invest heavily, you have to invest smart.

I’d recommend checking out the report that the PPC Classroom
guys just came out with which talks about the mistakes folks
make with PPC.

Hope that helps!

Cheers,
Ros

Added to which with PPC we are constantly lining Google’s pockets and fighting for every scrap of ROI.

Last October our main affiliate program effectively took away our ability to run PPC campaigns.

So guess what, we had to really concentrate on real content building and SEO and we haven’t looked back since, we are now turning over more in gross sales and affiliate commissions, we have highly targeted loyal traffic that buys and we will earn in excess of 6 figuresfrom this one site alone this year.

In addition of course the site is WORTH far more as an asset

Needless to say we are now in the process of repeating this model with two more sites.

OH and did I mention that its far more relaxing and enjoyable?

Cheers, keep up the good work Rosalind

Ian Orford, Editor, ThinkPadToday.com

Even though I know these kind of sites will not show up on search engines, I was prepared to do PPC and article marketing because I wanted a model that was less work because building a content site requires lots of time, effort and endurance. But at the back of my mind, I did question how sustainable is this and your post just confirm it.

In fact, I have some success with a full content niche site and all my traffic was from search engines but this came only 3 years after I started the site, which I was convinced to work on after buying your ebook. The initial effort was huge and often there was very little money. Gradually (albeit slowly), the ranking climbed up, my traffic keep increasing and so does the money. Now I earn a nice little side income from this site.

This is my 1st site, its kind of messy because its part of my learning process and I don’t even update the content nowadays. But the point is, I do see the value of a good content site, its like real estate. A few mths back, I started 2 other content sites built on wordpress (based on your recommendation!) and I was amazed to see how fast my post got indexed in search engines and the traffic keeps increasing without any use of PPC.

So now I’ve decided to focus on my existing content sites and keep working and tweaking on it until I see another value appreciation again.

However it was enough to whet my appetite for affiliate marketing, so ever since then I’ve been looking for time to get back in the game, for the long term this time!

Sure, they’re not paying for clicks but you can’t count out their time in building the sites, building out links, etc.

With that in mind organic traffic can be more expensive than PPC.

I’m not saying I disagree with the idea of building content sites (I’ve had a lot of success with that actually) however, I think a blend of both is key. Use PPC to find out what is converting, then attack those keywords organically by way of articles etc.

And don’t pause your keywords you are ranking for once you get organic traffic to them… keep PPC going as well to dominate

Just my 2 cents.

Peter

I guess it’s an issue of how lazy the PPC affiliate is. They can shoot out mass direct linking campaigns, or take the time to create those authority sites.

I’m gonna stick to the lazy way for now….

Cheers,
Paul