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February 8, 2012

How Not to do Business on eBay… or Anywhere Else

I like sharing ‘learn from the mistakes of others’ stories for the valuable business lessons they provide, as well as the fact that they may save you from suffering through a similar ordeal on the customer side.

What follows is a timeline account of some of the worst customer service I’ve experienced to date on eBay – or anywhere else for that matter.

(The people in this story should have availed themselves of “The Insider Secrets to Selling on eBay” by Derek Gehl and the Internet Marketing Center’s Advanced eBay Mentoring Team.

To set the scene – the cell for my saltwater pool gave up the ghost in late June. With 100 degree temperatures and no cell, we were pouring chemicals into our pool like there was no tomorrow. Simply cleaning the rapid algae growth took a LOT of time, not to mention made for a high YUCK factor.

June 30th

My friend found that poolstore-usa had two Autopilot Super Cell (SC-60) w/ Manifold, Cell & base for sale on ebay at $509.95 each, which was about half the price the items were available for here in town.

I bought one cell using “Buy Now”. After the transaction, the listing showed 1 cell remaining (which it still does). eBay’s ‘winning notice’ email included instructions to call the vendor, which I did immediately. I also sent them a follow-up email.

Their autoresponder reply read, “Thank-You for contacting Pool Store-USA. We will answer your e-mail as quickly as possible. You may also call us at 866-xxx-xxxx for assistance. processing. Sincerely, Pool Store-USA”.

As Pool Store-USA is located in Arizona, I decided to wait until after the holiday long weekend before calling them again.

July 5th

At 9:13AM, I received a “payment reminder” from Pool Store-USA. I called and left another message, and sent another followup email.

At 11AM, I received an email from Kim Arunski of Pool Store-USA that read “I will be calling you today”.

By 6PM, I’d heard nothing back, so I phoned again and Kim picked up right away. She recorded my credit card details and assured me that the cell would be shipped out the following day.

July 21st

Three (3) weeks after the order was placed and 15 days after the item was supposed to have shipped, I still hadn’t received the cell, so I left a telephone message and sent yet another email to Pool Store-USA.

July 24th

Three MORE days and still no response from Pool Store-USA, so I left another telephone message and sent another email. Seven (7) hours later I received the following email:

Mrs. Gardner, I have just found this e-mail and going over your order. I am sorry for the delay. I will make sure this is shipped tomorrow and forward you a tracking number. Ted Arunski, Pool Store-USA

My immediate reply included a request for “a rebate on the shipping costs

August 4th

I waited ANOTHER 10 days and still didn’t have either a reply to my request OR the cell, so I sent Pool Store-USA ANOTHER email:

I have yet to receive the tracking number that you promised — nor have I received a reply to my last email about reducing the shipping costs to compensate for the 3 week delay in shipping. Kindly respond today. Thank you.

Pool Store-USA’s reply:

I am just checking my emails today, have been out sick for couple days. I will check for the tracking on Monday (August 6) and get back to you. I am sorry for the delay, but will compensate for it. Kim

August 6

I waited until 2PM and Kim still hadn’t called with that tracking number, so I left the following negative feedback on eBay – “33 days, product still not received. Lousy communicators. Too many excuses.

August 7

I called AGAIN and when I asked for the tracking number, Kim acted as if she’d never heard from me before.

I then learned that the item STILL had NOT been shipped.

I strongly recommended that she ship the item immediately and contact me with a tracking number THAT day.

Later in the day, she phoned me back with a tracking number. Although she was curt, she did assure me that the shipping charges would be refunded to make up for the delay.

August 9

Cell arrives via Fedex. Manifold was cracked in 2 places, however we required only the cell, which was installed that day.

September 3

I received 2 emails from Poolstore – USA via eBay.

We hope you enjoy your purchase. Your payment has been received for the following item…

HUH?

I paid for the item on July 5th (and only because I persisted in my attempts to contact them).

We are sorry you had to leave a negative feedback. Communication was bad. We don’t want to leave a negative for you but if you would resind (sp) your negative feedback it would be appreciated.

HUH? (Again)

Let’s see, Kim and Ted of Poolstore – USA LIED to me 4 times. Three times about having shipped a product that hadn’t been sent, and once about refunding the shipping charges.

Ted then sends me an implied threat that he will leave ME negative feedback if I don’t rescind the negative feedback that they so richly deserved?

OK, by this point, I’m wondering if these people are even halfway sane.

You guessed it. I wasn’t about to remove the feedback.

September 4

Ted ackowledges via email that the communication was poor, and that they should have apprised me of the status of my order daily. He also wrote “if I could make it up to you I would”.

Let’s spell it out for him in BIG letters… Try REFUNDING THE SHIPPING CHARGES AS PROMISED, Ted.

September 5

Ted complains that the shipping cost him $90.00.

So what?

As a customer, all I want from him at this point to put his money where his mouth is and honor his promise to refund the shipping charges.

Besides, it didn’t cost Ted $90.00, it cost ME $90.00.

September 6

This is where the exchange got completely ridiculous.

First, Ted suggests that I send the unit back for a complete refund. Obviously, Ted is NOT listening. I want only what I was promised… a refund on the shipping charges.

Then, in one of several emails that included a plethora of nasty accusations flung in my direction, Ted finally admits the truth…

Autopilot was out of stock so the part was not available.

He went on to say…

I just can’t take it when someone says I am not honest.

Sheesh.

He startedthe transaction with a LIE about the stock available and then didn’t mention that fact for more than TWO months.

SHAME on Ted.

He then proved that he was completely daft by leaving me neutral feedback that read:

Tried very hard to satisfy her, but she is unsatisfiable. Nothing more to say.

Funny, but all things considered, I am probably the best customer they ever had.

I put up with their considerable B.S. very politely and for a lengthy period of time (mostly because I desperately needed that cell). I left negative feedback so that their potential clients would get a heads up and so they would perhaps learn a lesson about how NOT to treat their customers in future. ie. don’t lie and keep your promises. Really simple stuff that most of us learn from our mother’s by the age of two.

There IS another lesson here.

Don’t piss off a blogger, (ESPECIALLY one who writes about doing business online) and nowadays EVERYONE’s a blogger. It is more important now than ever before that business owners communicate thoroughly with their customers through every step of a transaction – and especially when that transaction isn’t proceeding as smoothly as everyone would like.

The CAUTION for Bloggers: Make darned sure you can back up every statement you make with documentation.

P.S. to Ted: I highly recommend that you pick up a copy of “The Insider Secrets to Selling on eBay” to learn how to improve your business and avoid negative feedback in future. It also teaches about automation techniques that may save you some embarrassment as well. Good luck to you Ted… you need it.

About Rosalind Gardner

Rosalind Gardner is a blogger, speaker and Internet Marketing consultant, best known for her "Super Affiliate Handbook", (referred to by industry professionals as the 'bible' of affiliate marketing) and Rosalind Gardner's Academy - a multi-media version of the book.

Disclosure: We are compensated for our reviews. Click here for details.

Comments

  1. James Dorans says:

    So did they leave you negative feed back?

  2. Hi James,

    As a matter of fact, he left me ‘neutral’ feedback that read…

    Tried very hard to satisfy her, but she is unsatisfiable. Nothing more to say.

    Thought that was pretty funny considering he was told in no uncertain terms that refunding the shipping charges was all that I wanted by that point.

    Like I said, both he and his wife seem to be completely daft as regards customer service.

    Cheers,
    Ros

  3. CatherineL says:

    So you waited the whole Summer so that your pool would be sorted and they wonder why you are upset. That is really bad.

    Be careful with the extra pool chemicals. My mother did that last summer and the water turned my hair green!

  4. Howard Piesik says:

    Your right on, Rosalind.
    I think You were more than fair.
    In any business, the customer is the business.
    And when you don’t respect that, You have no business!
    Howard Piesik

  5. Ana says:

    You can avoid neutral/negative feedback by filing a dispute with ebay. Disputed items allow you to post negative without your business partner (the seller in this case) being able to retaliate with a negative. I do the same thing, go way out of my way to help out a seller in case they were having a bad time. However, in your case, that Pool Supply USA place was lying and making excuses. They deserve a negative. I would not have waited that long if you were dumping so many chemicals into the pool to keep it clear of algae. Wasn’t there somewhere else you could have gotten a slightly worse deal? If I were making five figure income, I don’t think I’d be wasting my precious time with dishonest sellers to tell you the truth.

    Thank you for your stories. You have given me a lot of interesting stories and food for thought. However, as an experienced ebay person, the ebay package from Derek Gehl’s company (which I bought on your recommendation) was not worth it. I returned it.

    Cheers,
    Ana

    Thanks kindly for your comment and I have a couple of thoughts / comments to share in response.

    Derek’s “ Insider Secrets to Selling on eBay” isn’t intended for ‘experienced ebay’ persons such as yourself. It is better suited for those learning how to build a business on eBay and those such as Ted who haven’t figured out how to run their eBay business properly.

    As to “I would not have waited that long” and “If I were making five figure income”…

    First of all, it’s been a long time since I made a 5-figure income. I’ve been in the 6 and 7 figure range since 1999.

    That said, I don’t see that earning more than average is an excuse to spend a thousand bucks on a product that sells for half that price. People don’t become millionaires by spending their money foolishly.

    As for “I don’t think I’d be wasting my precious time with dishonest sellers”…

    To recap, the product was ordered on June 30th, paid for on July 5th, finally shipped on August 7th and arrived on August 9. I was on vacation for 2 weeks during that period… and we kept checking with the house-sitter to see whether the cell had arrived.

    Had I known that the seller was lying to me about having shipped the product, I would have been all over it much sooner.

    But that’s the inherent difficulty with lies and liars… as an honest person, you assume the best and don’t find out that they’re liars until late in the game.

    So, most folks would respond much as I did – by waiting patiently for the first week or 10 days, find out it hasn’t shipped, assume it was a simple oversight (not knowing that it was a lie), forgive, go on and hope for the best.

    Cheers,
    Rosalind

  6. Greg Vinson says:

    Amazing story; you were very polite considering. It would have been understandable had you used words like “moron” or worse in your communications to them. Kudos for warning others about them in spite of the threat!

    I guess the silver lining is that they sure make a good seller look stellar by comparison!

  7. Cherie says:

    I’m amazed you waited that long, you must have the patience of a saint! And a bit off the track but if the chemicals turn your hair green just put tomato ketchup on your hair and it gets rid of the green (strange but true!)

    Cherie

  8. Max says:

    you mention that insider secrets for selling on ebay is for beginners. can you recommend a product that would help somewhat experienced sellers to take their business to the next level?

    regards,
    Max.

    Hi Max,

    Good question – I don’t really know of another all-round eBay training package, other than what is available on the eBay site itself.

    Does anyone else have a recommendation to help Max?

    Thanks,
    Ros

  9. carolyn says:

    Hi Ros!

    You go get em baby! Good for you! I had this happen a while back on Ebay. Ebay has changed a LOT over the years. I don’t think its for the better:o) (still a place to get a great deal, but how good is the deal when it stresses you out so much, ya know?)

    I wonder if you had the mustard algae? I had that one year and its almost impossible to get rid of. I heard, that it can come, (spores spread thru the air) from other neighborhood pools.

    Just FYI…

    Stay Real!
    Carolyn

  10. Sandy says:

    Is it just me, or is anyone else surprised that Rosalind would have subjected herself to these hassles just to save around $500?! Hey, I’m all for saving money, but come on… I would have walked into the local store carrying the product, paid retail, and walked out with the cell the *same day* and have avoided this entire fiasco in the first place. That way if there was a problem, I’d know that I could speak directly with a live person in my hometown instead of having to deal with some guy in another country!

  11. Sandy says:

    You go get ‘em baby!

  12. Anji says:

    What a patient person you are. We have customers wanting to know where there purchases are almost before they’ve paid. Hope that you complained to eBay.

    I hope the weather stays hot enough where you are for you to enjoy your newly cleaned pool!

  13. H. Fred says:

    Ros:

    Why didn’t you just cancel the order and buy it from someone else? That’s what I’d do. If I have an inkling that I’m about to receive poor customer service, I immediately cancel the order and demand a full refund. (And get it too.) If that cell wasn’t in my house after 10 days, that would have been the end of the deal, especially since they had no intention of explaining to you what was going on.

    I worked a lot of years in the retail and restaurant industries. I know what good customer service is supposed to be and if I don’t get it, buh-bye! Plenty of other fish (vendors) in the sea.

    Hi H. Fred,

    I didn’t cancel the order because I didn’t KNOW the guy was lying to me. I’d give them 10 days to deliver to Canada anyway, then when they said it hadn’t shipped the first time, I gave them another chance… who KNEW they’d lie to me again after that?

    Cheers,
    Ros