During a lovely breakfast together last month in Los Angeles, Lisa Riolo finally shared specifics about the ‘big project’ she’d been mentioning for the past 2 years with nary a whisper of detail.
To say I was stoked about the service she and her partners (including Todd Crawford) had built for the affiliate marketing industry would be an understatement.
And yesterday, Impact Radius officially announced its launch in this press release.
In a nutshell, Impact Radius is the first performance advertising platform that that will connect advertisers and media partners directly for the delivery of performance campaigns across TV, radio, print and online media channels. Combining an open, centralized directory with tools and technology, the
With online negotiating capabilities and a flexible financial accounting system, media partners will be able to connect directly to develop profitable performance advertising relationships, i.e. cut your own deals.
Woohoo!
Visit Impact Radius to learn more about its benefits today.
About Rosalind Gardner
