Mobile Browser Usage on the Increase
comScore, Inc. released a report today about key trends in the U.S. mobile phone industry during the 3-month period ending May 2010.
Browser usage and accessing of social networking sites and blogs increased relative to the preceding three-month average – between 2.3 and 2.6% respectively.
That’s good news for us bloggers!
Here’s the Mobile Content Usage explanation & chart published by Comscore.
65.2 percent of U.S. mobile subscribers used text messaging on their mobile device in May, up 1.4 percentage points versus the prior three month period, while browsers were used by 31.9 percent of U.S. mobile subscribers (up 2.3 percentage points). Subscribers who used downloaded applications comprised 30.0 percent of the mobile audience, representing an increase of 2.1 percentage points from the previous period. Accessing of social networking sites or blogs also saw significant growth, increasing 2.6 percentage points to 20.8 percent of mobile subscribers.
Mobile Content Usage
3 Month Avg. Ending May 2010 vs. 3 Month Avg. Ending Feb. 2010
Total U.S. Age 13+
Source: comScore MobiLensShare (%) of Mobile Subscribers Feb-10 May-10 Point Change Total Mobile Subscribers 100.0% 100.0% N/A Sent text message to another phone 63.8% 65.2% 1.4 Used browser 29.6% 31.9% 2.3 Used downloaded apps 27.9% 30.0% 2.1 Played games 21.8% 22.5% 0.7 Accessed social networking site or blog 18.2% 20.8% 2.6 Listened to music on mobile phone 13.1% 14.3% 1.2 About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
You can read the full press release here.
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Posted / Revised on July 9, 2010 under News  |
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Rosalind Gardner is a Super Affiliate blogger, author, speaker, and Internet marketing consultant. For more info, subscribe to her No-Hype, No-BS, No Spam NPT newsletter and join Affiliate Blogger PRO to get answers to all your affiliate marketing questions. Thanks for visiting!
Mobile cell phone usage is increasing, making more people having phones than computers. Big opportunity for Mobile Web marketing with pay per click maybe? Any thoughts from your point of view Rosalind?
I certainly agree, I am seeing between 30% and 45% of my visitors come from a phone browser. But in my case this is due to my email list hitting a mobile inbox. The discovery phase for my sites comes thru the desktop, but it is my email list that is creating these big mobile numbers.
Something to really think about when sending email to your list; Will my subscriber be able to see the content with mobile stats like this. Especially when it comes to video, since self hosted Flash videos will rarely be viewable on phones. One reason I am using YouTube heavily, it runs on Androids and iPhones / iPads, even when embedded in a web page.