Comments on: PPC Advertising Doesn’t Work

By: Rosalind Gardner

Rosalind Gardner — Fri, 24 Sep 2010 23:41:19 +0000

Hi Yogi,

I hardly use PPC at all anymore. I find that blogging is so effective for attracting search engine traffic that I don’t have to spend money on advertising. And considering I use to spend almost 30K a month… that’s a real boost to my bottom line.

Cheers,
Ros

By: Yogi

Yogi — Fri, 24 Sep 2010 15:59:11 +0000

Hi Rosalind, I am using PPC and I have got a couple of sales so far, but not enough to cover my PPC budget, what is your experience with this situation? How do you get costs under control and test your campaign?

By: London Web Designer

London Web Designer — Sat, 03 May 2008 22:34:05 +0000

I think it’s just the title to grab your interest (which it did). Alot of big companies are doing this now, making tv adverts that are in no way linked to their product and just so random and then it gets people talking about their product.

I think’s it just another new form of viral but i don’t think this marketer was aiming for that.

By: TC

TC — Tue, 25 Mar 2008 17:36:49 +0000

@angela, I think, indirectly addresses the point you raise in your post, Ros. Specifically, Google Slap takes care of truth in advertising, even on the content network. So, the ad you cite might work for a couple days, but then its cost probably will become prohibitive.

Your readers might appreciate a Google AdWords report recently released by Matt Trainer at Creative Digital Media. This is a 10-page report titled, “How to Dominate Google AdWords.” Don’t let the small size of the report and its name deceive you. The stuff inside is counter-intuitive and it is cutting edge. I don’t know if you’ve seen it yet, Ros, but you really ought to take a look. Here’s the sign-up:

http://www.creativedigitalmedia.com/dominate/

The creators of Hexatrack have a helpful YouTube page with some great PPC tips. You should have a look at this, too, if you have not seen it already:

http://www.youtube.com/user/TheNewPPC

By: angela

angela — Tue, 25 Mar 2008 06:10:22 +0000

i am beginning to think that ppc does not work i am continually getting my keywords disabled by google and asked to pay more to enable those keywords
–even keywords used within my ads are expensive and their tactics look like they are forcing the smaller guy out of the game — i have not found them worth it so far despite doing alot of homework on ppc.. .. use of exact matching etc etc

By: Alberto Mari

Alberto Mari — Tue, 18 Mar 2008 09:43:27 +0000

I would say that the same rules applies to journalism: the title of this post is misleading, and seems to be designed just to make people click on the RSS item (so did I). What the article actually says is just the opposite of the title. Anyway, the trick works, and the message is now reaching a broader audience. If it is politically correct or not… well, this is another story.

By: Gary James

Gary James — Mon, 17 Mar 2008 23:47:07 +0000

Ros, I love your abbreviated “7 steps to affiliate Marketing”. I am learning a ton from you. Can I bring you onto my internet radio show as my featured guest sometime soon? I am positive my listeners will just LOVE you.

Also, HOW do I register to affiliate sell your stuff? Please advise. Best,

Gary James