Please note: This poll is now closed — but DO check out the answers and the article below on how to choose the best affiliate banners.
Which of the following affiliate banners do you think would be best to use? Submit your answer in the poll and then add a comment to tell us why you think that’s the best choice.
| Zappo’s #1
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Zappo’s #2
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Which of the following banners has the highest EPC?
- Zappos #1 (51%, 802 Votes)
- Zappos #2 (49%, 774 Votes)
Total Voters: 1,576
Did you guess right? The answer is posted here.
To learn more about using affiliate banners on your blog, read “Are You Choosing the BEST Affiliate Banners?“.





Option 1 is the clicker due to the bold words. But I see the results are close.
Richard
Whichever happens to fit better with my theme color scheme.
YAAAAY ME…I switched browsers from Firefox to Internet Explorer and can see the banners now! *giggles*
OK call me odd, but I like Zappo’s #2 beCAUSE of the stars. Can’t wait to see which one is the right one.
Although I picked #1 I think it depends on where you’re going to put the banner ie. what’s around it. If you’re going to put it near a bunch of black text with white background, I’d go with #2. If you’re going to put it near banners or graphics with color, I’d go with #1.
Mike
Let me try this post again. The other day it wouldn’t let me submit. Ok, this is a tough choice for me, but on balance I am going with #2 for several reasons. Normally I would favor bold lettering that stands out like in #1, but the background in #1 seems dull & washed out. The background in #2 draws me there first and offsets using the white letters. The Shop Now button on #2 stands out better on #2 against the more vibrant blue. The 3 stars in #2 also draw attention. The light colored triangle in the upper-left corner is an interesting touch.
By the way, I purposely did not read the other comments until I posted mine since I didn’t want to be swayed by them.
Zappo’s #1 banner looks better because you can see and read it better. Zappo’s #2 is faded in and boring.
Hi,
I chose 2; I think it would have a higher click through because of the blue colour, we are highly trained (psychologically) to click on blue links..
Michelle
I chose Number #1 – first thing that caught my eye was Shop Now.