More on the topic of how to avoid getting Google slapped, here’s a link to Jason Potash’s report that dissects what is happening in the world of search engine marketing (SEM) – including Google’s plans to use LSI,
phrase matching and co-occurrence to automatically seek-and-destroy websites that rely on natural search.
The report is a relatively quick read, doesn’t require an email addy from you and it’ll get you thinking about how to use the strategies that are still approved by Google to get traffic from the search engines now.
About Rosalind Gardner
