Yesterday, the Federal Trade Commission issued revised guidelines that advise bloggers who make money from endorsements to clearly disclose their relationships with advertisers. The main thrust of the 81-page document, “Guides Concerning the Use of Endorsements and Testimonials in Advertising” occurs in a statement on page 75, which reads: When there exists a connection between [...]
Why You Shouldn’t Outsource Your Ad Placements
Here’s an email that I received today (pertaining to http://netprofitstoday.com/go/sah2) that is proof positive that you shouldn’t outsource placements of your ads on other websites to an advertising agency that promises a “significant return on investment to the exact requirements of our clients” or that they “know what kind of promotion is going to add [...]
John Drops the Hammer on Affiliates Who use Misleading Advertising
Man, I love this. John Reese (Traffic Secrets) just sent his affiliates an email with the subject line “WARNING: Some TS Affiliates Are About To Be Terminated” which starts off by saying that “there’s a really good chance that this email will not apply to you. It’s only aimed at a small number of people“. [...]
