In last week’s quiz about affiliate banners, I asked which of the following affiliate banners you thought would be best to use. Zappo’s #1 Zappo’s #2 A majority (53%) of you (as of now) answered #1. The correct answer was #2. Banner #2 has an EPC of $180.26, whereas Banner #1 is just shy of [...]
Will Marc Have to Eat His Computer?
Marc’s answer to “Which of the following has the highest EPC in the Commission Junction Network?” on the post about affiliate banners was: Number 1. No question. If I’m wrong, I’ll eat my computer. Number one grabs my attention and makes the free offer plain as day. The call to action button stands out, makes [...]
Are You Choosing the BEST Affiliate Banners?
Heather Paulson posted an article to her blog just recently called “Affiliate Banners | How PMG increased banner impressions by 600%”. In the article, Heather discusses the importance of affiliate banners to an affiliate program and the strategies that the PMG (Paulson Management Group) took for a new client to gain a 400% affiliate banner [...]
