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February 9, 2012

To Link or Not to Link: The Grocery Store Analogy

blackmask

I wrote a review about the Project Black Mask. Although I summarily denounced the basic tactics espoused by its authors, I commended the work on its keyword research and generation section. Although most of the comments posted about my review were supportive, I got an earful from a few who took great exception to the [...]

10 Ways to Build Trust and Increase Sales

trust.

This article originally appeared in the “Affiliate’s Corner” column of Revenue magazine. Lack of consumer trust is still the biggest obstacle to online sales, and judging by the amount of spam and scams flying about in cyberspace, surfers are right to remain wary. Here are 10 ways you too can increase your conversion rates by [...]