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May 24, 2012

Pandas, Penguins and Why I Don’t Do SEO

penguin

Google warned us in advance about its planned webspam algorithmn update (now known as “Penguin”) and site owners who ignored those warnings are now paying the price. Many of the comments posted to Danny Sullivan’s post about the Penguin update verify search engine ranking downgrades and loss. Here are just a few examples: “I just [...]

Yahoo! Storm Approaching

In their Weather Report yesterday Yahoo! announced another Search Update is on its way. The Yahoo! Search engineering teams are rolling out updates to crawling, indexing, and ranking algorithms. Similar to previous updates, you may notice some ranking changes and page shuffling during the process, which we expect to complete over the next few days. [...]

Google Slap or Salvation?

I just finished writing my latest column for Revenue magazine. In the article I mention “when Google finally gets serious about producing relevant search results and dumps the no-content Adsense and YPN arbitragers outright, advertising costs for real affiliates (and merchants) should decrease substantially“. Well, if you’ve been staying abreast Google’s landing page quality guidelines [...]