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May 24, 2012

Amazon Affiliate Program Changes Affect Arbitragers

Bad news for search affiliates (arbitragers) out of Amazon today. Here’s what was posted to their Associates Alerts. After careful review of how we are investing our advertising resources, we have made the decision to no longer pay referral fees to Associates who send users to www.amazon.com, www.amazon.ca, or www.endless.com through keyword bidding and other [...]

How and Why PPC Search Affiliates are Changing Direction

I cheered inwardly during our “Super Affiliate PPC Marketing Strategies” session at Affiliate Summit, when Amit Mehta stated that he would eventually focus primarily on creating content or ‘authority sites’, adding that is what all search affiliates should consider doing. The other day I cheered aloud after reading Jeremy Palmer’s latest newsletter in which he [...]

Google Slap or Salvation?

I just finished writing my latest column for Revenue magazine. In the article I mention “when Google finally gets serious about producing relevant search results and dumps the no-content Adsense and YPN arbitragers outright, advertising costs for real affiliates (and merchants) should decrease substantially“. Well, if you’ve been staying abreast Google’s landing page quality guidelines [...]

Will Your Affiliate Marketing Strategy Stand the Test of Time?

Speaking from the perspective of someone who has successfully made her living online since 1998 with affiliate marketing – and now in addition to building AM (affiliate marketing) sites, also writes, consults and speaks extensively on the subject – I’ve become increasingly frustrated with tricksters – um, I mean self-appointed *expert* affiliate marketing coaches and [...]