Yesterday, the Federal Trade Commission issued revised guidelines that advise bloggers who make money from endorsements to clearly disclose their relationships with advertisers. The main thrust of the 81-page document, “Guides Concerning the Use of Endorsements and Testimonials in Advertising” occurs in a statement on page 75, which reads: When there exists a connection between [...]
Rogue Affiliates Arouse FTC Interest
According to a number of emails I’ve received over the last 2 days, it looks like some affiliates are stretching the truth (OK, preying on the desperate) when it comes to promoting ‘government grant’ offers. Apparently they’re suggesting that the business opportunities offers they promote are somehow connected with President Obama’s federal stimulus fund package. [...]
