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	<title>Make Money Online with Super Affiliate Rosalind Gardner&#187; PPC</title>
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	<link>http://netprofitstoday.com/blog</link>
	<description>Author of the best-selling affiliate marketing training book shares free money-making affiliate tips.</description>
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		<title>My 5 Most Effective Site Marketing Techniques</title>
		<link>http://netprofitstoday.com/blog/my-5-most-effective-site-marketing-techniques/</link>
		<comments>http://netprofitstoday.com/blog/my-5-most-effective-site-marketing-techniques/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 19:20:43 +0000</pubDate>
		<dc:creator>Rosalind Gardner</dc:creator>
				<category><![CDATA[Beginners]]></category>
		<category><![CDATA[How to Get Traffic]]></category>
		<category><![CDATA[Aweber]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Feedburner]]></category>
		<category><![CDATA[forums]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media sites]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.netprofitstoday.com/blog/?p=624</guid>
		<description><![CDATA[Here&#8217;s a traffic generation question / comment from Kenny that was spot on! Rosalind, it is inconceivable that you have time to utilize all the techniques in your ebook. So, in an effort to follow your lead, so to speak, if you were to narrow down the five most consistently effective marketing / promotion / [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Fmy-5-most-effective-site-marketing-techniques%2F' data-shr_title='My+5+Most+Effective+Site+Marketing+Techniques'></a><a class='shareaholic-googleplusone' data-shr_size='medium' data-shr_count='true' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Fmy-5-most-effective-site-marketing-techniques%2F' data-shr_title='My+5+Most+Effective+Site+Marketing+Techniques'></a><a class='shareaholic-tweetbutton' data-shr_count='horizontal' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Fmy-5-most-effective-site-marketing-techniques%2F' data-shr_title='My+5+Most+Effective+Site+Marketing+Techniques'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetTop Automatic --><p>Here&#8217;s a traffic generation question / comment from Kenny that was spot on!</p>
<blockquote><p>Rosalind, it is inconceivable that you have time to utilize all the techniques in your ebook.</p>
<p>So, in an effort to follow your lead, so to speak, if you were to narrow down the five most consistently effective marketing / promotion / advertising processes that you use primarily, what would you say those were?</p>
<p>In advance, thanks.</p>
<p>Kenny Love </p></blockquote>
<p>GREAT question, Kenny! </p>
<p>You&#8217;re absolutely right &#8211; I&#8217;d go bonkers if I tried to do ALL of the marketing techniques ALL of the time.</p>
<p>So, here are the 5 traffic generation or marketing methods that I use most consistently:</p>
<ol>
<li>Blogging for Search Engine Placement</li>
<li>List / Email Marketing</li>
<li>Social Media Marketing &amp; Community Activity</li>
<li>Pay Per Click Marketing (PPC)</li>
<li>Article Distribution &amp;  Marketing</li>
</ol>
<h2>Blogging for Search Engine Placement</h2>
<p>Essentially, my first priority is to <a href="http://netprofitstoday.com/blog/?cat=427">publish fresh content</a> to my blogs on a regular basis (some of which are more regular than others). Although I don&#8217;t engage in keyword stuffing, (which makes for horrible reading), the content of each blog post has to be tightly focused on one subject so that keywords and keyword phrases in the article are closely aligned and thus the post is more likely to get picked up and listed by the search engines, resulting in free traffic.</p>
<h2>List / Email Marketing</h2>
<p>The post is then <a href="http://netprofitstoday.com/blog/category/articles/website-traffic/email/">distributed by email</a> to the relevant subscriber list either through a blog broadcast (using <a href="http://netprofitstoday.com/go/aweber">Aweber</a> / Feedburner combined) or through a link in a weekly newsletter. </p>
<h2>Social Media Marketing &amp;   Community Activity</h2>
<p>Engaging the audience personally through either blog commenting, forum posting or social media marketing comes next. I will respond to comments and answer any questions posted by my own blog readers and subscribers, which enhances information contained in the article and adds still more &#8216;fodder&#8217; for the search engines to notice. My social media marketing efforts are fairly scant &#8211; using <a href="http://netprofitstoday.com/blog/my-lazy-approach-to-twitter/">applications like TwitterFeed</a> to broadcast the post&#8217;s title and link to Twitter for some more free traffic. From time to time, I&#8217;ll post a comment to a high-profile blog or forum in response to a topic relevant to my original article, along with a link to that article. </p>
<h2>Pay Per Click Marketing (PPC)</h2>
<p>
Depending on the response from blog readers and subscribers, I <em>may</em> incorporate <a href="http://netprofitstoday.com/blog/pay-per-click-advertising-deals-and-discounts">PPC marketing</a> at that point. If the conversion rate is better than average for the audience, I&#8217;ll do the math to assess whether it&#8217;s worth driving traffic to that particular post or page with PPC, starting with Google Adwords and/or Yahoo! Search Marketing depending on the demographic. If the response is just &#8216;good&#8217;, PPC may still be worth the effort if enough of that traffic joins the list. </p>
<h2>Article Distribution &amp;  Marketing</h2>
<p>
<a href="http://netprofitstoday.com/blog/?cat=37">Article marketing</a> comes in 5th and last, because I don&#8217;t post the same articles to my site as I would distribute to article directories so they require some re-writing, which takes time. Furthermore, the traffic isn&#8217;t as targeted as it is with your own list or with PPC marketing&#8230; but it&#8217;s traffic none-the-less and every click counts for something&#8230; eventually.</p>
<p>After that&#8217;s all said and done, it&#8217;s probably time to write another post &#8212; or more likely, <a href="http://roamsters.com" target="_blank">take another vacation</a>. <img src='http://netprofitstoday.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		</item>
		<item>
		<title>Conversion Tracking Basics for PPC Affiliates</title>
		<link>http://netprofitstoday.com/blog/conversion-tracking-basics-for-ppc-affiliates/</link>
		<comments>http://netprofitstoday.com/blog/conversion-tracking-basics-for-ppc-affiliates/#comments</comments>
		<pubDate>Sat, 20 Jun 2009 16:58:14 +0000</pubDate>
		<dc:creator>Rosalind Gardner</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[How to Make Money]]></category>
		<category><![CDATA[Pay Per Click Advertising]]></category>
		<category><![CDATA[Conversion Tracking]]></category>
		<category><![CDATA[Make Money Online]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Speed PPC]]></category>

		<guid isPermaLink="false">http://www.netprofitstoday.com/blog/?p=3512</guid>
		<description><![CDATA[Ever wondered which keywords in your Google Adwords campaign were making the most sales? Do you know how to track your conversions? No? Then read this article! In response to the &#8220;Q and A: Pay Per Click Search Engine Marketing&#8221; article, Carol asked a VERY good question&#8230; &#8220;How can you determine the conversions when you [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Fconversion-tracking-basics-for-ppc-affiliates%2F' data-shr_title='Conversion+Tracking+Basics+for+PPC+Affiliates'></a><a class='shareaholic-googleplusone' data-shr_size='medium' data-shr_count='true' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Fconversion-tracking-basics-for-ppc-affiliates%2F' data-shr_title='Conversion+Tracking+Basics+for+PPC+Affiliates'></a><a class='shareaholic-tweetbutton' data-shr_count='horizontal' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Fconversion-tracking-basics-for-ppc-affiliates%2F' data-shr_title='Conversion+Tracking+Basics+for+PPC+Affiliates'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetTop Automatic --><h3>Ever wondered which keywords in your Google Adwords campaign were making the most sales? </h3>
<p>Do you know how to track your conversions? No? Then read this article!</p>
<p>In response to the &#8220;<strong><a href="http://netprofitstoday.com/blog/q-and-a-pay-per-click-search-engine-marketing/">Q and A: Pay Per Click Search Engine Marketing</a></strong>&#8221; article, Carol asked a VERY good question&#8230;</p>
<blockquote><p>&#8220;<em>How can you determine the conversions when you are promoting affiliate products where the actual sale occurs on someone else&#8217;s site? I&#8217;ve noticed that you can obtain code from Google to place on your &#8220;thank you for the order&#8221; page&#8230;. but is the sale occurs elsewhere, you obviously can&#8217;t do that. Once they have left your site to go to the vendor&#8217;s site, then you lose the ability to see what happens there</em>.&#8221;</p>
</blockquote>
<p>I&#8217;ll admit that conversion tracking for affiliate marketers who use PPC search engines to drive traffic is tough, but it IS possible.</p>
<p>In rare cases, a merchant will allow an affiliate (usually only Super Affiliates) to have the Google conversion tracking javascript installed on their thank-you page &#8211; where the sale is finalized.</p>
<p>But because most affiliates aren&#8217;t able to place code on the merchant&#8217;s thank you page, they have to do a little more work to find out which keywords are converting in their PPC campaigns.</p>
<p>Many networks allow affiliates to track sales by specifiying a variable in the affiliate URL. Commission Junction uses the <strong>SID</strong> parameter and Clickbank uses <strong>TID</strong>, short for &#8216;tracking ID. </p>
<p>Here is an example of an ecrypted CJ link with an SID that links to Single Parents Mingle.</p>
<p><a href="http://www.dpbolvw.net/i7117p-85-7NPTVUWPTNPOTQWPSS?sid=138">http://www.dpbolvw.net/i7117p-85-7NPTVUWPTNPOTQWPSS?<strong>sid=138</strong></a><a href="http://www.tkqlhce.com/click-1576815-5438736?sid=138"></a></p>
<p>To make the SID&#8217;s work for you, you need to first place Google Analytics on your landing pages and then assign unique tracking numbers or codes to each one of your keywords. This is simple enough to do if you build out your keyword lists using a spreadsheet. Here&#8217;s the SID/keyword portion of a sample spreadsheet:</p>
<p>136 single parent dating  <br />137 single parents  <br />138 single parents dating <br />139 single dads<br />140 single moms </p>
<p>Next, the Destination URL&#8217;s in your Google Adwords campaign must correspond to your SID&#8217;s and is most effective when you are direct linking from Google Adwords to the merchant. It can work however if you create multiple landing pages. Here is an example of a link that you might use to direct traffic to a Single Parents Mingle review page on a dating site.</p>
<p><a href="http://101date.com/single-parents-mingle-site-review/?keyword=138">http://101date.com/single-parents-mingle-site-review/?keyword=138</a></p>
<p>You&#8217;ll notice that 138 links to the keyword phrase &#8216;single parents dating&#8217;.</p>
<p>When each of your keywords has a tracking ID and a landing page with a corresponding affiliate URL, you&#8217;ll be able to see <strong>exactly</strong> which keywords are making the most sales when you run your commission reports.</p>
<p>Yes, it&#8217;s hugely tedious to link and match all your keywords, Destination URL&#8217;s and affiliate links this way, but it <em>is</em> worth your time and effort.</p>
<hr />
<h3>Want to save a HUGE whack of time on PPC conversion tracking?</h3>
<p><a HREF="http://netprofitstoday.com/go/speedppc"><img SRC="http://www.speedppc.com/imgs/banners/banner_square.gif" ALT="SpeedPPC - PPC Marketing at Warp Speed" WIDTH="125" HEIGHT="125" border=0    style="float: left; padding: 0px 10px 10px 0px" border="0"/></a>SpeedPPC 3 is designed to help you produce accurate, EFFECTIVE campaigns with a solid ROI that include dynamically matching keywords to ad groups, matching keywords to similar keywords on dynamically created landing pages, great Google Quality Scores, and high converting campaigns. </p>
<p><a href="http://netprofitstoday.com/blog/rosalinds-speed-ppc-review-2/">Read my review</a> | <a HREF="http://netprofitstoday.com/go/speedppc">Go to Speed PPC</a></p>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Q and A: Pay Per Click Search Engine Marketing</title>
		<link>http://netprofitstoday.com/blog/q-and-a-pay-per-click-search-engine-marketing/</link>
		<comments>http://netprofitstoday.com/blog/q-and-a-pay-per-click-search-engine-marketing/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 16:10:36 +0000</pubDate>
		<dc:creator>Rosalind Gardner</dc:creator>
				<category><![CDATA[Pay Per Click Advertising]]></category>
		<category><![CDATA[Find a Niche]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC advertising]]></category>

		<guid isPermaLink="false">http://www.netprofitstoday.com/blog/?p=3508</guid>
		<description><![CDATA[Curious about pay per click search engine marketing? Here are some of the most common questions that I regularly answer on the topic: What is Pay-Per-Click Advertising? Does Pay-Per-Click Advertising Really Work? Should I Bid the Top Spot? How Many Keywords Do I Need? Where Do I Find Merchant Keyword Lists? How Do I Do [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Fq-and-a-pay-per-click-search-engine-marketing%2F' data-shr_title='Q+and+A%3A+Pay+Per+Click+Search+Engine+Marketing'></a><a class='shareaholic-googleplusone' data-shr_size='medium' data-shr_count='true' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Fq-and-a-pay-per-click-search-engine-marketing%2F' data-shr_title='Q+and+A%3A+Pay+Per+Click+Search+Engine+Marketing'></a><a class='shareaholic-tweetbutton' data-shr_count='horizontal' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Fq-and-a-pay-per-click-search-engine-marketing%2F' data-shr_title='Q+and+A%3A+Pay+Per+Click+Search+Engine+Marketing'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetTop Automatic --><p><b>Curious about pay per click search engine marketing?</b></p>
<p>Here are some of the most common questions that I regularly answer on the topic:</p>
<ul>
<li><a href="#1a">What is Pay-Per-Click Advertising?</a>
</li>
<li><a href="#1">Does Pay-Per-Click Advertising Really Work?</a>
</li>
<li><a href="#2">Should I Bid the Top Spot?</a>
</li>
<li><a href="#3">How Many Keywords Do I Need?</a>
</li>
<li><a href="#5">Where Do I Find Merchant Keyword Lists?</a>
</li>
<li><a href="#4">How Do I Do Effective Keyword Research?</a> </li>
</ul>
<p><a name="1a"></a></p>
<h2>What is Pay-Per-Click Advertising?</h2>
<p>Pay per click (PPC) is an web-based advertising model where advertisers only pay when a user actually clicks on an ad to visit the advertiser&#8217;s site. </p>
<p>Advertisers bid on keywords and keyword phrases and when a search engine user types searches for a term matching one of the advertiser&#8217;s keywords, their ad may be displayed under the &#8216;sponsored listings&#8217;. In the screenshot below, sponsored listings returned for the phrase &#8216;Flip video camcorder&#8217; are outlined in red.</p>
<div align="center"><img src="http://netprofitstoday.com/images/ppc-flip-video.gif" border="0"/></div>
<p>The cost to advertise on PPC search engines varies according to the amount of competition for a specific keyword phrase. </p>
<p><a href="http://adwords.google.com">Google AdWords</a>, <a href="http://netprofitstoday.com/go/ysm">Yahoo! Search Marketing</a>, and <a href="http://adcenter.microsoft.com/">Microsoft adCenter</a> are the largest providers of pay-per-click advertising opportunities.</p>
<p><a name="1"></a></p>
<h2>Does Pay Per Click Advertising Really Work?</h2>
<p><strong>Q.</strong> I noticed that you are currently advertising your web site on Yahoo! Search Marketing. I am thinking about using Yahoo! Search Marketing to advertise my company, and I was wondering how Yahoo! Search Marketing has produced for you. Are you generating leads, sales and traffic from Yahoo! Search Marketing and other PPC search engines?</p>
<p><strong>A.</strong> I think pay-per-click search engine advertising has been an absolute gift to Internet marketers! <img src='http://netprofitstoday.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>What could be easier than to list specific keywords and phrases that your potential customers are searching for anyway, and be able to pay as little as a few cents per click to have them visit YOUR site?</p>
<p>I&#8217;ve been using <a title="Yahoo! Search Marketing" href="http://netprofitstoday.com/go/ysm" target="_blank">Yahoo! Search Marketing</a> as a traffic generation tool since 1998 &#8212; STILL do &#8212; and yes, a HUGE portion of my traffic, leads, and sales originate from my Yahoo! pay-per-click advertising campaigns.</p>
<p>I particularly appreciate Yahoo! Search Marketing (as opposed to Google Adwords) because it appeals to a <em>slightly</em> more mature demographic which fits most of my niche markets well.</p>
<p>But as for PPC marketing in general, I use a <a href="http://netprofitstoday.com/blog/pay-per-click-advertising-deals-and-discounts/">variety of different search engines</a> to drive targeted traffic to my various sites and at different costs.</p>
<p>I think that the greatest benefit of using PPC marketing to drive traffic to your site is both speed of delivery and the fact that you can worry less about search engine optimization or other ways of driving free traffic to your sites &#8212; which ultimately means spending less time working on your marketing strategies and more time for you!</p>
<p><a name="2"></a></p>
<h2>Should I Bid the Top Spot?</h2>
<p><strong>Q.</strong> Would it be a good idea to for me to pay top dollar to be at the top?</p>
<p><strong>A.</strong> Being in the #1 spot on a pay-per-click search engine doesn&#8217;t guarantee sales. It just means that you are likely to receive more traffic than advertisers farther down the list.</p>
<p>To determine whether it&#8217;s worth spending big bucks to be near the top you have to know and understand conversion rates, ie. How many clicks does it take to produce &#8216;x&#8217; number of sales? What is your return on investment? </p>
<p>For example, if you make two sales per hundred visitors, then your conversion rate is around 2%. If your revenue per sale is $10, then paying 20 cents per click would completely negate your earnings.</p>
<p>REVENUE&nbsp;&nbsp;&nbsp;&nbsp; &#8211; 2 X $10.00 (revenue/sale) = $20.00 EXPENSES&nbsp;&nbsp;&nbsp; &#8211; 100 (clicks) X .20&nbsp;&nbsp;&nbsp;&nbsp; = $20.00 NET&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &#8211; $0.00 </p>
<p>However, if your cost per click remains the same, but either your conversion rate or revenue per sale increases, then it might be worth paying 20 cents per click (in this case).</p>
<p>You need to work with your variables and test, test, test your campaigns. </p>
<p>Decide what percentage return you want on your investment, then work the numbers to make that happen.</p>
<p><a name="3"></a></p>
<h2>How Many Keywords Do I Need in a PPC campaign?</h2>
<p><strong>Q.</strong> You mention that most of your traffic is from pay per click search engines. </p>
<p>How many keywords is necessary to become successful? How many do you have for sage-hearts.com? (I already use Yahoo! Search Marketing and I would think that the fierce competition would demand that I have thousands of targeted keywords.)</p>
<p><strong>A.</strong> When it comes to keywords and pay-per-click advertising, I&#8217;ve found that it&#8217;s definitely a case of &#8216;the more the merrier&#8217;. </p>
<p>For sage-hearts.com, I advertise about 2500 different keywords and phrases at Yahoo! Search Marketing. I also advertise that site on several other PPCSE&#8217;s. In addition to wide exposure, having many keywords allows you to &#8216;dollar cost average&#8217; your bids.</p>
<p>For example, if you pay 30 cents for 1 keyword, and 5 cents for another, and both receive about the same number of hits, your average cost has just gone down to 17.5 cents per visitor.</p>
<p>The trick is to bid on highly targeted keyword phrases (long tail keywords) at relatively low cost.</p>
<p>The best way to dollar cost average is to run numerous campaigns across different pay per click search engine accounts. The following 3 PPCSE&#8217;s are the most popular and will therefore drive the most traffic. </p>
<ul>
<li><a href="http://netprofitstoday.com/go/ysm" target="_blank">Yahoo! Search Marketing</a>
</li>
<li><a href="http://adwords.google.com" target="_blank">Google Adwords</a>
</li>
<li><a href="http://adcenter.microsoft.com/" target="_blank">MSN AdCenter</a> </li>
</ul>
<p>For PPC account deals and discounts, read <a href="http://netprofitstoday.com/blog/pay-per-click-advertising-deals-and-discounts/">FREE Pay Per Click Search Engine Traffic</a>.</p>
<p><a name="5"></a></p>
<h2>Where Do I Find Merchant Keyword Lists?</h2>
<p>In a comment on <a href="http://netprofitstoday.com/blog/how-to-use-the-buying-cycle-to-choose-ppc-campaign-keywords/">How to Use the Buying Cycle to Choose PPC Campaign Keywords</a>, Carolyn asked &#8220;Does every merchant give you a list of keywords you can use? I&#8217;ve never noticed these on linkshare or on cj. Can you tell us where they list these?&#8221;</p>
<p>Different networks and merchants handle their keyword rules differently. For example, on Commission Junction you&#8217;d click on the Advertiser Detail link, find the Keyword Link under Get Links and then click on Get HTML as shown in the next 2 screenshots.</p>
<div align="center"><a title="Keyword-Link-CJ by rosalindgardner, on Flickr" href="http://www.flickr.com/photos/rosalindgardner/2905845145/"><img height="333" alt="Keyword-Link-CJ" src="http://farm4.static.flickr.com/3037/2905845145_bef2cb5318.jpg" width="500"/></a></div>
<p>&nbsp;</p>
<div align="center"><a title="Keyword-Link-CJ-2 by rosalindgardner, on Flickr" href="http://www.flickr.com/photos/rosalindgardner/2906689254/"><img height="315" alt="Keyword-Link-CJ-2" src="http://farm4.static.flickr.com/3203/2906689254_3be0623908.jpg" width="500"/></a></div>
<p><a name="4"></a></p>
<h2>How Do I Do Effective Keyword Research?</h2>
<p><strong>Q.</strong> Do you have any suggestions for doing effective keyword research?
</p>
<p><strong>A.</strong> Keyword research is critical both to determine profitable markets and to create web pages that get listed in the search engines and then found by visitors. </p>
<p>There are several articles that pertain to keyword (and market) research in the Find Your Niche section of NPT and I recommend that you first read <a href="http://netprofitstoday.com/blog/keyword-research-process/">Niche Market and Keyword Research</a>.</p>
<p>For keyword research, I use both the <a href="https://adwords.google.com/select/KeywordToolExternal" target="_blank">Google AdWords Keyword Suggestion Tool </a>and <a href="http://netprofitstoday.com/go/wordtracker" target="_blank">WordTracker</a>. </p>
<p>I particularly like WordTracker as it provides me with daily search estimates and lets me &#8216;drill down&#8217; to the longest of the long tail keywords&#8230; just 2 of the many features that the service offers.</p>
<p>Here is an example of the keyword phrase &#8216;dog training&#8217; dug to the first depth using Wordtracker&#8217;s Keyword Universe tool:</p>
<div align="center"><a title="Wordtracker: Dog Training Keywords by rosalindgardner, on Flickr" href="http://www.flickr.com/photos/rosalindgardner/2905787533/sizes/o/"><img height="375" alt="Wordtracker: Dog Training Keywords" src="http://farm4.static.flickr.com/3203/2905787533_9fd89a1b37.jpg" width="500"/></a><br />Click the image to see the full size image.</div>
<p>Click the image to see the full size.</p>
<p>Notice the little shovels? You click on those to go deeper and into each keyword phrase. For example, &#8216;dog training equipment&#8217; produced the following keyword phrases (Count &#038; Predict included_:</p>
<ul>
<li>dog training equipment 31 38
</li>
<li>dog training equipment in texas 6 7
</li>
<li>police dog training equipment 4 5
</li>
<li>Dog Training Equipment Dog Fence And Ring 2 2
</li>
<li>guard dog training equipment 2 2 </li>
</ul>
<p>&#8216;Searches&#8217; is the number of times the keyword has appeared in the Wordtracker database over the last 90 days. &#8216;Predict&#8217; is Wordtracker&#8217;s prediction of the number of times the exact keyword will be searched for in a 24 hour period across all search engines.</p>
<p>With the Keyword Researcher, you can evaluate the number of results that appear when you search for the exact search term and check the &#8216;Google KEI&#8217; &#8212; the keyword effectiveness index for Google.. &#8216;Google 24 hr Predict&#8217; is Wordtracker&#8217;s estimate of the number of times the exact keyword will be searched for on Google. </p>
<p>The real trick is to go as deep as you can go, while still getting a fair number of searches without TOO much competition.</p>
<p>Wordtracker offers a free trial of their service at <a href="http://netprofitstoday.com/go/wordtracker">WordTracker</a> or, you can read my <a href="http://netprofitstoday.com/blog/wordtracker-review/">Wordtracker review</a>.</p>
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		<title>No Obligation Free Trial of GC Detective</title>
		<link>http://netprofitstoday.com/blog/no-obligation-free-trial-of-gc-detective/</link>
		<comments>http://netprofitstoday.com/blog/no-obligation-free-trial-of-gc-detective/#comments</comments>
		<pubDate>Sun, 14 Jun 2009 02:02:02 +0000</pubDate>
		<dc:creator>Rosalind Gardner</dc:creator>
				<category><![CDATA[How-To's]]></category>
		<category><![CDATA[Deals & Discounts]]></category>
		<category><![CDATA[Google Cash Detective]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.netprofitstoday.com/blog/?p=3542</guid>
		<description><![CDATA[If you want to avoid costly trial and error with PPC campaigns, you might want to check this one out. It&#8217;s FREE access to the Google Cash Detective which recently sold for $1997. I just had to tell you about this because it&#8217;s such a GREAT value. All you have to do is enter your [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Fno-obligation-free-trial-of-gc-detective%2F' data-shr_title='No+Obligation+Free+Trial+of+GC+Detective'></a><a class='shareaholic-googleplusone' data-shr_size='medium' data-shr_count='true' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Fno-obligation-free-trial-of-gc-detective%2F' data-shr_title='No+Obligation+Free+Trial+of+GC+Detective'></a><a class='shareaholic-tweetbutton' data-shr_count='horizontal' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Fno-obligation-free-trial-of-gc-detective%2F' data-shr_title='No+Obligation+Free+Trial+of+GC+Detective'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetTop Automatic --><p>If you want to avoid costly trial and error with PPC campaigns, you might want to check this one out.</p>
<p>It&#8217;s <a href="http://netprofitstoday.com/go/googlecashdetective"  target="_blank">FREE access to the Google Cash Detective</a> which recently sold for $1997.  I just had to tell you about this because it&#8217;s<br />
such a GREAT value.</p>
<p>All you have to do is enter your name and email.</p>
<p>No catch. No credit card.</p>
<p>You can do a year&#8217;s worth of research in no time and find your<br />
next profitable ppc campaign for no cost and no risk to you.</p>
<p><a href="http://netprofitstoday.com/go/googlecashdetective"  target="_blank">Click here</a> to get the FREE Trial with no obligation.</p>
<p>But get it now because this offer is good only until Tuesday, June 23.</p>
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		<title>Wordtracker Announces Beta Tool</title>
		<link>http://netprofitstoday.com/blog/wordtracker-announces-beta-tool/</link>
		<comments>http://netprofitstoday.com/blog/wordtracker-announces-beta-tool/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 16:41:40 +0000</pubDate>
		<dc:creator>Rosalind Gardner</dc:creator>
				<category><![CDATA[Pay Per Click Advertising]]></category>
		<category><![CDATA[Tools & Services]]></category>
		<category><![CDATA[Find a Niche]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC & Keyword Tools]]></category>
		<category><![CDATA[Webmaster Tools]]></category>
		<category><![CDATA[Wordtracker]]></category>

		<guid isPermaLink="false">http://www.netprofitstoday.com/blog/?p=2731</guid>
		<description><![CDATA[I received the following from Wordtracker yesterday morning about their beta version of the new Wordtracker tool. We&#8217;d like you to try out the new tool and tell us what you think, as your feedback will help us prioritize what still needs to be done. You&#8217;ll discover: (i) A new dashboard feature that allows you [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Fwordtracker-announces-beta-tool%2F' data-shr_title='Wordtracker+Announces+Beta+Tool'></a><a class='shareaholic-googleplusone' data-shr_size='medium' data-shr_count='true' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Fwordtracker-announces-beta-tool%2F' data-shr_title='Wordtracker+Announces+Beta+Tool'></a><a class='shareaholic-tweetbutton' data-shr_count='horizontal' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Fwordtracker-announces-beta-tool%2F' data-shr_title='Wordtracker+Announces+Beta+Tool'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetTop Automatic --><p>I received the following from Wordtracker yesterday morning about their beta version of the new <a href="http://netprofitstoday.com/go/wordtracker" target="_blank">Wordtracker</a> tool.</p>
<blockquote><p>We&#8217;d like you to try out the new tool and tell us what you think, as your feedback will help us prioritize what still needs to be done.</p>
<p>You&#8217;ll discover:</p>
<p>(i) A new dashboard feature that allows you to manage all of your keyword projects.</p>
<p>(ii) A quick summary of the number of lists, keywords and the total number of searches in each project.</p>
<p>(iii) That we&#8217;ve increased the pool of raw searches from which our data is drawn—from 288 million to over 700 million searches. This represents data collected over a period of 365 days rather than 160 as at present. And it means&#8230;</p>
<p>(iv) That we&#8217;ve <strong>increased the number of unique keywords from 24 million to 152 million keywords</strong>, giving you many more long tail keywords.</p></blockquote>
<p>Note that last statement.</p>
<p>If you&#8217;re using PPC marketing, having more long tail keywords means you can get more visitors to your site for less money.</p>
<p>I checked out the new interface yesterday afternoon and definitely prefer the top-to-bottom structure to the original side-to-side. Seems more fluid and user-friendly. You can copy your existing keyword lists and projects from the Keyword Universe and Keyword Researcher into the new keyword tool and then access them all from the Dashboard &#8211; with numbers of lists, keywords and searches available at a glance.</p>
<p>Wordtracker does admit that many &#8220;features are missing from this new user interface&#8221; and that they are working hard to add more functionality.</p>
<p>So far, so good, I&#8217;d say &#8211; and I look forward to seeing what they have planned as &#8220;Alternative ways of assessing competition&#8221;.</p>
<p>Visit <a href="http://netprofitstoday.com/go/wordtracker" target="_blank">Wordtracker</a>.</p>
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		<title>Amazon Affiliate Program Changes Affect Arbitragers</title>
		<link>http://netprofitstoday.com/blog/amazon-affiliate-program-changes-affect-arbitragers/</link>
		<comments>http://netprofitstoday.com/blog/amazon-affiliate-program-changes-affect-arbitragers/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 04:53:33 +0000</pubDate>
		<dc:creator>Rosalind Gardner</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Affiliate Programs]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Arbitrage]]></category>
		<category><![CDATA[Aweber]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.netprofitstoday.com/blog/?p=2579</guid>
		<description><![CDATA[Bad news for search affiliates (arbitragers) out of Amazon today. Here&#8217;s what was posted to their Associates Alerts. After careful review of how we are investing our advertising resources, we have made the decision to no longer pay referral fees to Associates who send users to www.amazon.com, www.amazon.ca, or www.endless.com through keyword bidding and other [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Famazon-affiliate-program-changes-affect-arbitragers%2F' data-shr_title='Amazon+Affiliate+Program+Changes+Affect+Arbitragers'></a><a class='shareaholic-googleplusone' data-shr_size='medium' data-shr_count='true' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Famazon-affiliate-program-changes-affect-arbitragers%2F' data-shr_title='Amazon+Affiliate+Program+Changes+Affect+Arbitragers'></a><a class='shareaholic-tweetbutton' data-shr_count='horizontal' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Famazon-affiliate-program-changes-affect-arbitragers%2F' data-shr_title='Amazon+Affiliate+Program+Changes+Affect+Arbitragers'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetTop Automatic --><p>Bad news for search affiliates (arbitragers) out of Amazon today. </p>
<p>Here&#8217;s what was posted to their <a href="https://affiliate-program.amazon.com/gp/associates/network/main.html"  target="_blank">Associates Alerts</a>.</p>
<blockquote><p>After careful review of how we are investing our advertising resources, we have made the decision to no longer pay referral fees to Associates who send users to www.amazon.com, www.amazon.ca, or www.endless.com through keyword bidding and other paid search on Google, Yahoo, MSN, and other search engines, and their extended search networks. If you&#8217;re not sure if this change affects you, please visit this page for FAQs.</p>
<p>As of May 1, 2009, Associates will not be paid referral fees for paid search traffic. Also, in connection with this change, as of May 1, 2009, Amazon will no longer make data feeds available to Associates for the purpose of sending users to the Amazon websites in the US or Canada via paid search.</p>
<p>This change applies only to the Associates programs in North America. If you are conducting paid search activities in connection with one of Amazon’s Associates Programs outside of the US and Canada, please refer to the applicable country’s Associates Program Operating Agreement for relevant terms and conditions. </p></blockquote>
<p>So the PPC affiliates get slapped again. </p>
<p>Although I sincerely hope that no one reading this is singularly dependent on Amazon product sales through PPC, if you stand to lose even a small percentage of your affiliate earnings due to this new policy, this is definitely the time to change your strategy &#8211; or at least add to your current arsenal of marketing methods.</p>
<p>One thing you might consider is running those Amazon feeds on a niche focused blog with a product like <a href="http://netprofitstoday.com/go/datafeedr"  target="_blank">Datafeedr</a>. Get some <a href="http://netprofitstoday.com/blog/where-to-buy-content-for-your-site/">(core) content</a> to add value. <a href="http://netprofitstoday.com/go/aweber">Build a list</a> and connect with your readers regularly.</p>
<p>In other words, build a business blog that doesn&#8217;t run the risk of getting slapped by the likes of Amazon or Google. </p>
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		<title>Rosalind&#8217;s copyNprofit Review</title>
		<link>http://netprofitstoday.com/blog/rosalinds-copynprofit-review/</link>
		<comments>http://netprofitstoday.com/blog/rosalinds-copynprofit-review/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 02:30:53 +0000</pubDate>
		<dc:creator>Rosalind Gardner</dc:creator>
				<category><![CDATA[Tools & Services]]></category>
		<category><![CDATA[Webmaster Training]]></category>
		<category><![CDATA[Affiliate Tutorials]]></category>
		<category><![CDATA[copyNprofit]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Product Review]]></category>
		<category><![CDATA[Product Reviews]]></category>
		<category><![CDATA[Webmaster Tools]]></category>

		<guid isPermaLink="false">http://www.netprofitstoday.com/blog/?p=2192</guid>
		<description><![CDATA[Lance Tien and Jamie Lewis approached me a couple of times to promote their copyNprofit program &#8211; the overall premise of which is that buyers can copy and paste one or more of their successful Google Adwords campaigns. I took a quick look at their sales page and because I thought the copy (and videos) [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Frosalinds-copynprofit-review%2F' data-shr_title='Rosalind%27s+copyNprofit+Review'></a><a class='shareaholic-googleplusone' data-shr_size='medium' data-shr_count='true' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Frosalinds-copynprofit-review%2F' data-shr_title='Rosalind%27s+copyNprofit+Review'></a><a class='shareaholic-tweetbutton' data-shr_count='horizontal' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Frosalinds-copynprofit-review%2F' data-shr_title='Rosalind%27s+copyNprofit+Review'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://www.flickr.com/photos/rosalindgardner/3405645576/" title="copyNprofit by rosalindgardner, on Flickr"><img src="http://farm4.static.flickr.com/3641/3405645576_a4d6541e85_o.gif" width="229" height="281" alt="copyNprofit"  style="float: right; padding: 0px 0px 10px 10px" border="0"/></a>Lance Tien and Jamie Lewis approached me a couple of times to promote their <a href="http://netprofitstoday.com/go/copynprofit" target="_blank">copyNprofit program</a> &#8211; the overall premise of which is that buyers can copy and paste one or more of their successful Google Adwords campaigns. </p>
<p>I took a quick look at their sales page and because I thought the copy (and videos) could mislead those who are new to affiliate marketing, I chose not to buy or review it.</p>
<p>However, after seeing all the hoopla and hype delivered about copyNprofit over the last few weeks, I thought it best to investigate further, so I bought copyNprofit  today, thoroughly investigated the product and what follows is my review of the copyNprofit system.</p>
<h2>copyNprofit Sales Pitch</h2>
<p>Let&#8217;s start with that copyNprofit sales page which opens with&#8230;</p>
<blockquote><p>Copy the exact campaigns that make up to $94,133 in 30 days on autopilot.</p>
<p>You won&#8217;t need to &#8220;learn&#8221; anything &#8230;. Just COPY these. No margin for error&#8230; just a template that&#8217;s already profitable for you to duplicate.</p>
</blockquote>
<p>The &#8220;no need to learn anything&#8221; theme continues again down the page with&#8230;</p>
<blockquote><p>&#8220;Stop trying to give me a fishing pole, just give me the fish &#8211; seriously!&#8221;</p></blockquote>
<p>Well, <em>seriously</em>, I could go off on a lengthy tangent here about how trying to debunk &#8220;<em>Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime</em>&#8221; is just plain wrong &#8212; but anyone with half a brain and a modicum of life experience understands the truth in this old Chinese proverb.</p>
<p>But there are more problematic issues still&#8230;</p>
<p>In the video on the salespage, Jamie answers prospective buyers&#8217; most common questions including (and I&#8217;m paraphrasing) &#8211; &#8220;<em>If everyone copies these campaigns will they work any longer?</em>&#8221; and &#8220;<em>Do I have to spend money?</em>&#8220;. </p>
<p>Jamie&#8217;s answers are &#8220;Absolutely&#8221; and &#8220;No!&#8221; and where I take serious issue with the copyNprofit sales pitch.</p>
<p>Let&#8217;s look at the second question first. The product is <em>about</em> copying successful PPC campaigns. PPC advertising costs money. Yet Jamie says that you don&#8217;t have to spend money because you can still use the program using other techniques (such as article marketing). </p>
<p>Well, let&#8217;s just say that the teaching of those other techniques is scant at best.</p>
<h2>copyNprofit Contents</h2>
<p>For example, the 44-page &#8216;manual&#8217; included with the course describes &#8211; in one paragraph &#8211; how affiliate marketing works and then summarizes as follows:</p>
<blockquote><ol>
<li>You post an ad promoting a product</li>
<li>Someone visits your ad, clicks &amp; buys the product</li>
<li>You get a commission!</li>
</ol>
</blockquote>
<p>The &#8220;Learn Affiliate Marketing&#8221; video is likewise short &#8211; barely 2 minutes in length. (You&#8217;ll get a much better overview from my &#8220;<a href="http://netprofitstoday.com/blog/video-how-affiliate-marketing-works/">How Affiliate Marketing Works</a>&#8221; video which is free to view.</p>
<p>Speaking of videos &#8211; Most of the videos in the copyNprofit are very short in duration and the screen size is too small to properly see the application being explained. On occasion, you are directed back to the manual for more information on the <a href="https://adwords.google.com/select/KeywordToolExternal" target="_blank">Google Keywords Tool</a>, but when I searched the manual for that information, not only was it never mentioned by name, but there was no link to it. </p>
<p>OK, so the product is (in my humble opinion) definitely <em>not suitable</em> for someone who is brand-new to affiliate marketing &#8211; but what about someone who understands how affiliate marketing works and is just looking for profitable niches?</p>
<p>Well, let&#8217;s go back to the first question answered on the video &#8211; &#8220;<em>If everyone copies these campaigns will they work any longer?</em>&#8220;</p>
<h2>copyNprofit Niche Evaluation</h2>
<p>There are 38 niche products inside the copyNprofit package listed under 8 categories that include Society &amp; Culture, Weight Loss, Computing &amp; Internet, etc.</p>
<p>I immediately hopped to one of two product recommendations that was most applicable to my primary niche &#8211; online dating. (To be fair, I can&#8217;t say exactly which product it is &#8211; let&#8217;s just say that I&#8217;m very familiar with the topic and product).</p>
<p>The copyNprofit interface promises <strong>$49.00 per sale</strong> on this particular product.</p>
<p>Here are the numbers from the Clickbank interface for that product:  </p>
<p><strong>$/sale: $16.71</strong> | Future $: &#8211; | Total $/sale: $16.71 | %/sale: 70.0% | %refd: 66.0% | grav: 23.87 </p>
<p>As nothing is listed under Future earnings this is a ONE-time sale &#8211; NOT recurring&#8230; so I don&#8217;t know how they figure $49.00 in earnings per sale.</p>
<p>Regardless, I set up the campaign as recommended &#8211; 50 cents per click, a budget of $30.00/day targeted at Canada, Australia, the U.K. and the U.S. and ran it through the <a href="https://adwords.google.com/select/TrafficEstimatorSandbox">Google Traffic estimator.</a></p>
<p>Here&#8217;s what was returned.</p>
<div align="center">
<p><a href="http://www.flickr.com/photos/rosalindgardner/3404834117/" title="copyNprofit Campaign by rosalindgardner, on Flickr"><img src="http://farm4.static.flickr.com/3458/3404834117_e486c0b37b.jpg" width="500" height="478" alt="copyNprofit Campaign" border="0"/></a></p>
</div>
<p>I&#8217;d be spending 2 &#8211; $5 a day for 4 &#8211; 9 clicks given the keywords provided because the search volume is so low. Assuming a 2% conversion rate, it might take 50 clicks to garner a sale at a cost of $25.</p>
<p>Spend $25.00 to earn $16.71. Hmmmm&#8230;</p>
<p>Because I like to run volume and use up my set daily budget to test a campaign properly, I tested until I found a campaign that promised to deliver enough clicks to exhaust the budget.</p>
<p>Then I ran the campaign through Google Cash Detective and counted the number of campaigns for the primary keyword.</p>
<p>There were 113 campaigns!!!!!!!!!</p>
<p>OK, granted not all those campaigns are running right now. However, that fact in itself is pretty telling &#8212; MOST of the campaigns for those keywords had only run for a day or two and then been suspended, indicating really low profit potential. Moreover, the ONLY campaigns that indicated serious profitability were those running by the Clickbank merchant themselves.</p>
<p>Too, consider this. </p>
<p>If there are a multitude of Adwords ads direct linking to the same destination URL, the ads will be rotated&#8230; and yours will be rotated out of view because Google doesn&#8217;t like &#8220;thin affiliates&#8221; &#8211; those that direct link to merchants and provide no additional value to visitors.</p>
<p>What happens to &#8220;thin affiliates&#8221;? They are charged MORE for their Adwords Ads. Instead of 50 cents, you could get charged $5.00 a click or even 10 bucks a click.</p>
<p>So, now that both questions are answered honestly&#8230; here are my copyNprofit summary findings</p>
<h2>copyNprofit Review Summary</h2>
<p>For anyone wanting to learn affiliate marketing from scratch, this $77 one-technique wonder product is NOT the answer. You&#8217;d be MUCH better off investing $47 in the <a href="http://netprofitstoday.com/go/sah/">Super Affiliate Handbook</a> which is the industry&#8217;s standard training manual for new affiliates and actually teaches affiliate marketing techniques from the ground up.</p>
<p>However, for more advanced affiliate marketers, I&#8217;ll say this&#8230; </p>
<p>I was surprised by some of the niche market products that I found listed in copyNprofit. From that standpoint alone, copyNprofit is worth $77, &#8217;cause we both know that you&#8217;ll make your money back in no time flat with a relatively untapped market and product &#8212; and it would cost you more than that in time to find that niche on your own. </p>
<p><a href="http://netprofitstoday.com/go/copynprofit" target="_blank">Click here to learn more about copyNprofit</a>.</p>
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		<title>Yahoo! Adds Targeting Options</title>
		<link>http://netprofitstoday.com/blog/yahoo-adds-targeting-options/</link>
		<comments>http://netprofitstoday.com/blog/yahoo-adds-targeting-options/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 04:11:01 +0000</pubDate>
		<dc:creator>Rosalind Gardner</dc:creator>
				<category><![CDATA[Pay Per Click Advertising]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Yahoo! Search Marketing]]></category>

		<guid isPermaLink="false">http://www.netprofitstoday.com/blog/?p=1696</guid>
		<description><![CDATA[Yahoo! Search Marketing just announced (well, for me anyway &#8212; how come I always get the email notices 2 days later than everyone else?) that they&#8217;ve added some demographic, dayparting and ZIP code-level targeting options for their advertisers. Demographic targeting: Select your audience by age and gender in both Sponsored Search and Content Match. Demographic [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Fyahoo-adds-targeting-options%2F' data-shr_title='Yahoo%21+Adds+Targeting+Options'></a><a class='shareaholic-googleplusone' data-shr_size='medium' data-shr_count='true' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Fyahoo-adds-targeting-options%2F' data-shr_title='Yahoo%21+Adds+Targeting+Options'></a><a class='shareaholic-tweetbutton' data-shr_count='horizontal' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Fyahoo-adds-targeting-options%2F' data-shr_title='Yahoo%21+Adds+Targeting+Options'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://www.jdoqocy.com/click-1576815-10456721" target="_top"><img src="http://www.tqlkg.com/image-1576815-10456721" width="300" height="250" alt="Yahoo! Search Marketing" border="0"  style="float: right; padding: 0px 0px 10px 10px"/></a>Yahoo! Search Marketing <em>just</em> announced (well, for me anyway &#8212; how come I always get the email notices 2 days later than everyone else?) that they&#8217;ve added some demographic, dayparting and ZIP code-level targeting options for their advertisers.</p>
<p><strong>Demographic targeting</strong>: Select your audience by age and gender in both Sponsored Search and Content Match.  Demographic targeting lets you specify a premium bid amount for desired audience segments, without losing other traffic volume&#8230; meaning you&#8217;ll pay more.</p>
<p><strong>Ad scheduling (dayparting)</strong>: Select the time of day and day of the week during which you&#8217;d like your campaigns to run according to users&#8217; time zones or your account&#8217;s time zone. Adwords has been doing this for what&#8230; years? Applicable to both Sponsored Search and Content Match, and at the campaign or ad group level. </p>
<p><strong>ZIP code-level geo-targeting</strong>: Get really focused by targeting individual ZIP codes and ZIP codes surrounding them. </p>
<p>While I appreciate the Zip code and dayparting options, I&#8217;ll have to test their audience demographic intelligence. Should be interesting.</p>
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		<title>MIVA Acquired by Adknowledge</title>
		<link>http://netprofitstoday.com/blog/miva-acquired-by-adknowledge/</link>
		<comments>http://netprofitstoday.com/blog/miva-acquired-by-adknowledge/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 01:01:33 +0000</pubDate>
		<dc:creator>Rosalind Gardner</dc:creator>
				<category><![CDATA[Pay Per Click Advertising]]></category>
		<category><![CDATA[MIVA]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.netprofitstoday.com/blog/?p=1681</guid>
		<description><![CDATA[I received the following announcement from MIVA Media on March 13th, announcing their acquisition by Adknowledge. For those of you that don&#8217;t use MIVA pay per click advertising, or have heard that it&#8217;s a waste of time &#8212; read my comments at the end of the announcement&#8230; Dear Advertiser, We are emailing today with important [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Fmiva-acquired-by-adknowledge%2F' data-shr_title='MIVA+Acquired+by+Adknowledge'></a><a class='shareaholic-googleplusone' data-shr_size='medium' data-shr_count='true' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Fmiva-acquired-by-adknowledge%2F' data-shr_title='MIVA+Acquired+by+Adknowledge'></a><a class='shareaholic-tweetbutton' data-shr_count='horizontal' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Fmiva-acquired-by-adknowledge%2F' data-shr_title='MIVA+Acquired+by+Adknowledge'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://www.dpbolvw.net/click-1576815-10278842" target="_top"><img src="http://www.ftjcfx.com/image-1576815-10419765" width="120" height="60" alt="Sign up and get $25 Bonus Pay Per Click Ad credits" border="0"  style="float: right; padding: 0px 0px 10px 10px"/></a>I received the following announcement from MIVA Media on March 13th, announcing their acquisition by Adknowledge. </p>
<p>For those of you that don&#8217;t use MIVA pay per click advertising, or have heard that it&#8217;s a waste of time &#8212; read my comments at the end of the announcement&#8230; </p>
<blockquote><p><em>Dear Advertiser,</p>
<p>We are emailing today with important and exciting information regarding MIVA Media. As you may be aware, yesterday afternoon MIVA Media was acquired by performance-based ad network, Adknowledge, in an all cash transaction.</p>
<p>This transaction creates a major force in online advertising and comes at a time when an increasing number of advertisers are focusing their marketing spend on performance-based channels.</p>
<p>We believe that combining the resources and technology of MIVA Media and Adknowledge will create significant opportunities for both advertisers and publishers. Initially there will be no change in the way you plan and manage your MIVA campaigns, however work will immediately begin on integrating our teams and product offerings. Our objective is to create one, unified and best-of-breed online ad solution that can deliver the maximum value to your online business.</p>
<p>We will keep you posted as this exciting process progresses. In the meantime, we have included answers to some commonly asked questions below.</p>
<p>Kind regards,<br />
MIVA Advertiser Support</em></p></blockquote>
<p>I&#8217;ve used their service since it was Findwhat and one campaign that I run there gets about 350 clicks per day for around $13.00, or 3.7 cents per click. The campaign produces $100/day (on average) in revenue, or $87.00 pure profit.</p>
<p>I&#8217;d say THAT&#8217;s worth it. <img src='http://netprofitstoday.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<hr />
<h3>Get $25US or £30 in FREE Credits</h3>
<p>MIVA is offering bonus credits to new <a href="http://www.tkqlhce.com/click-1576815-10476787">U.S. advertisers worth $25</a>  and <a href="http://www.anrdoezrs.net/click-1576815-10484438">£30 in free credits to new U.K. advertisers</a>. </p>
<hr />
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		<title>Review: Google Cash Detective Unveils Your Competition</title>
		<link>http://netprofitstoday.com/blog/google-cash-detective-unveiling-your-competition/</link>
		<comments>http://netprofitstoday.com/blog/google-cash-detective-unveiling-your-competition/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 14:25:10 +0000</pubDate>
		<dc:creator>Rosalind Gardner</dc:creator>
				<category><![CDATA[Pay Per Click Advertising]]></category>
		<category><![CDATA[Webmaster Training]]></category>
		<category><![CDATA[Google Cash Detective]]></category>
		<category><![CDATA[Keyword Spy Tools]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Product Reviews]]></category>
		<category><![CDATA[Webmaster Tools]]></category>

		<guid isPermaLink="false">http://www.netprofitstoday.com/blog/?p=1762</guid>
		<description><![CDATA[I spy with my little eye and see a Clickbank affiliate paying $4.01 per click to promote SPYware Remover&#160; via a direct-link from the top spot in Google Adwords&#160; on the term &#8220;download remover spyware&#8221;, a term that shows an average of 5,400 searches per month. This affiliate is also paying $2.52 to be in [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Fgoogle-cash-detective-unveiling-your-competition%2F' data-shr_title='Review%3A+Google+Cash+Detective+Unveils+Your+Competition'></a><a class='shareaholic-googleplusone' data-shr_size='medium' data-shr_count='true' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Fgoogle-cash-detective-unveiling-your-competition%2F' data-shr_title='Review%3A+Google+Cash+Detective+Unveils+Your+Competition'></a><a class='shareaholic-tweetbutton' data-shr_count='horizontal' data-shr_href='http%3A%2F%2Fnetprofitstoday.com%2Fblog%2Fgoogle-cash-detective-unveiling-your-competition%2F' data-shr_title='Review%3A+Google+Cash+Detective+Unveils+Your+Competition'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetTop Automatic --><p>I spy with my little eye and see a Clickbank affiliate paying <strong>$4.01 per click</strong> to promote <a href="http://netprofitstoday.com/go/trendmicro" target="_blank">SPYware Remover</a>&nbsp; via a direct-link from the top spot in Google Adwords&nbsp; on the term &#8220;download remover spyware&#8221;, a term that shows an average of <strong>5,400 searches per month</strong>. </p>
<p>This affiliate is also paying $2.52 to be in the top spot for &#8220;spy remover&#8221;, another keyword phrase with good volume at 6,000 searches per month. Those are only <strong>2 of 316 keywords and keyword phrases</strong> in that affiliate&#8217;s spyware removal software campaign, and he pays as much as $5.77 per click! </p>
<p>Assuming a CTR (click-through ratio) of only 1% on 5400 searches per month at $4.01/click means that he&#8217;s spending <strong>$216.54 per month on that ONE keyword</strong>&#8230; and in all likelihood the CTR is probably closer to 3 or 4 percent. He has another keyword phrase in the top spot gets 8300 searches per month for which he pays $4.72, so at 1% CTR you can add another $391.76 for just THAT keyword.</p>
<p>Even if he&#8217;s only paying 20% of those prices, remember that he&#8217;s running 316 different keywords many of which get thousands of searches per month.</p>
<p>So, the campaign is either insanely profitable or this affiliate is insanely stupid.</p>
<p>HOWEVER, because I know that his campaign has been running since at least October 22nd, 2008 or over 4 months as I write this, I suspect that he&#8217;s taking some serious coin to the bank because&#8230;</p>
<p>No one in their right mind would run an expensive campaign like that for so long unless they were turning a profit.</p>
<p>I can also tell you that he&#8217;s run 5 different ads in the campaign and moreover, EXACTLY which ad is the most profitable, having run 83% of that time, as opposed to the ad that didn&#8217;t work so well and was removed after only 2 days.</p>
<p>So&#8230; how&#8217;d I find all that out?</p>
<p>I was testing out Chris Carpenter&#8217;s (author of <a href="http://netprofitstoday.com/go/googlecash" target="_blank">Google Cash</a>) new PPC competition tool (OK, a keyword spy tool). <img src='http://netprofitstoday.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  Up until now, I&#8217;ve tested a number of keyword spy tools, but never wrote a review about one because I didn&#8217;t find them particularly useful&#8230; until now.</p>
<p>It&#8217;s called <a href="http://netprofitstoday.com/go/googlecashdetective" target="_blank">Google Cash Detective 2</a> and Chris has a 27-minute video where you can see it in action. <strong>Pay particular at around the 20-minute mark</strong> as Chris explains how much those affiliates are REALLY paying for their keywords which is not nearly as much as Google would lead you to believe. Chris also shares the &#8216;how to get it at a lower price&#8217; pay per click keyword advertising tactic.</p>
<p>But I liked Google Cash Detective so much that I spent 3 hours ferreting out all sorts of great information the first time I logged into the system and could easily have spent much longer than that.</p>
<h2>Google Cash Detective Advantages</h2>
<h3>Competitive Intelligence NOW</h3>
<p>What I particularly like about GCD (Google Cash Detective) is that it returns information FAST and in real-time, unlike others into which you&#8217;d input your list of keywords and then wait days (sometimes WEEKS) for them to gather competitive intelligence. The difference is that GCD is powered by vast server clusters that are capable of tracking millions of keywords, advertisements, landing pages and dozens of other pay per click metrics.</p>
<div align="center"><a href="http://www.flickr.com/photos/rosalindgardner/3314519065/" title="Google Cash Detective by rosalindgardner, on Flickr"><img src="http://farm4.static.flickr.com/3392/3314519065_bab184b839.jpg" alt="Google Cash Detective"  ="" style="padding: 10px 0px 10px 10px;" width="500" border="0" height="169"/></a></div>
<h3>Slideshow: See Your Competitors&#8217; Landing Pages</h3>
<p>I loved the <strong>Slideshow feature</strong>. You simply search for a keyword, and when the various permutations come up, you click on &#8220;Slideshow&#8221; beside the keyword of your choice and it shows you all the landing pages for that keyword  (see the screenshot below).</p>
<p>If you append typical affiliate publisher keywords like &#8216;review&#8217; and &#8216;comparison&#8217; to your search and then use the Slideshow, you&#8217;ll more affiliate landing pages returned. This lets you see what type of landing page (e.g. top 3 comparison, blog post, article) converts best in an Adwords campaign for a particular niche. </p>
<div align="center"><a href="http://www.flickr.com/photos/rosalindgardner/3314640473/" title="Google Cash Detective Slideshow by rosalindgardner, on Flickr"><img src="http://farm4.static.flickr.com/3469/3314640473_3fe1a72ab0.jpg" alt="Google Cash Detective Slideshow" width="500" border="0" height="362"/></a></div>
<h3>Wildcard Searches</h3>
<p>Another cool feature is the ability to do a wildcard search for campaigns that direct-link to Clickbank and other networks to see which are particularly profitable.</p>
<p>My URL search for  &#8216;http://*.clickbank.net&#8217; returned <strong>29,727 results</strong></p>
<p>.</p>
<div align="center"><a href="http://www.flickr.com/photos/rosalindgardner/3316554660/" title="Google Cash Detective Wildcard by rosalindgardner, on Flickr"><img src="http://farm4.static.flickr.com/3362/3316554660_77959bb43a.jpg" alt="Google Cash Detective Wildcard" width="500" border="0" height="214"/></a></div>
<p>I was simply astonished by some of the great product ideas that I saw&#8230; and never would have thought of otherwise &#8211; one of which got THOUSANDS of searches per month and was only costing 5 cents a click in the top spot. </p>
<p>Woohoo! Thank you, Chris!!</p>
<p>In other words, Google Cash Detective 2 is also a <strong>niche market research tool</strong>.</p>
<p>If you&#8217;re a publisher (with an inherent bias against losing leads by direct linking to merchants), you can use the service as I did to come up with ideas for new products to promote to your audience, i.e. bring that traffic to your site to promote products AND build those leads. </p>
<h3>Google Cash Automator</h3>
<p>GCD also includes the Google Cash Automotor which allows you to bring all your Google Adwords campaigns into the interface to test and revise them.</p>
<h3>Intuitive Interface</h3>
<p>Another thing that I really like about GCD is that the interface is highly intuitive and easy to use being that I&#8217;m one of those people who HATES to read instructions &#8212; I&#8217;d rather play / work with software until I break it or can&#8217;t figure out how to make it work anymore &#8212; and at no time did I come across something in GCD that wasn&#8217;t understandable. However, there ARE training videos available should you get stumped.</p>
<h3>Is Google Cash Detective 2 for You?</h3>
<p>An online subscription to Google Cash Detective 2 is best-suited for serious affiliate marketers (or merchants) that already (or plan to) use pay per click advertising extensively.</p>
<p>From that perspective, Google Cash Detective 2 is a wise business investment for those who want a competitive advantage. </p>
<p>To learn more about this service, visit <a href="http://netprofitstoday.com/go/googlecashdetective" target="_blank">Google Cash Detective 2</a> now and watch the video.</p>
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