This post was written and contributed by guest blogger, Jim Lillig, President & Chief Revenue Strategist at Synergy Intermedia LLC. Although it deals specifically with realtors, think about how you can apply these strategies to almost any offline business. Social marketing sites are proliferating at an accelerated rate today, but do you have any idea [...]
Five Tips to Make Your Blog More Sociable
What separates a blog from a web page? It isn’t RSS feeds or the author interface, but tone. If you want a real, organic audience you need to set your blog apart from your site’s standard copy. People read static web content for raw information, but they read blogs to learn more about people. If you use the same third person “corpspeak” that you’d put on any other page, potential readers will lose interest. There’s a time and place for aloof, formal business language, but in most companies, a blog should represent a chance to loosen your virtual tie, so to speak.
YOU are Person of the Year for 2006
Congratulations! TIME Magazine named “YOU” Person of the Year for 2006. Why? According to the December 2006 issue of the magazine, “In 2006, the World Wide Web became a tool for bringing together the small contributions of millions of people and making them matter.” Jeremy Palmer and I also identified user-generated content as one of [...]
