Yahoo! Search Marketing just announced (well, for me anyway — how come I always get the email notices 2 days later than everyone else?) that they’ve added some demographic, dayparting and ZIP code-level targeting options for their advertisers. Demographic targeting: Select your audience by age and gender in both Sponsored Search and Content Match. Demographic [...]
No Free Lunch – Not Even at Google
Seems like everytime I hear the news, or read my email, another company directly related to our Internet marketing businesses is tightening the reigns due to the recession. Last week I mentioned that a number of banks have either temporarily suspended or permanently shut down their credit card affiliate programs. Back in December, I received [...]
Site Traffic Down Like the Dow?
Has your site traffic tanked like the economy in recent weeks? Well, as you can see from the Google Analytics screenshot below, the traffic to one of my sites has dropped from 3569 visits on September 9th to an average of about 700 per day since September 15th. (Note: Former Fed chief Alan Greenspan said [...]
Pay Per Click Advertising Deals and Discounts
Need traffic? Pay-per-click search engines are the best way to satisfy that need. However, with several hundred pay-per-click search engines to choose from across the web, it can be confusing to know where to start advertising first. Too, some internet and affiliate marketers are afraid of losing money through pay per click advertising. Well, here’s [...]
SpeedPPC: Version 3 Released
This is exciting news for PPC marketers! Version 3 of SpeedPPC was launched yesterday. Version 1 was developed by qualified AdWords Professional Jay Stockwell and Allan Gardyne for use in their own PPC marketing. Version 2 was launched publicly last year – to very strong reviews, including my own. (Note that the review applies to [...]
Yahoo! Changes Sponsored Search Minimum Bid Policy
Yahoo! Search Marketing announced that minimum bids for ‘a number of Sponsored Search keywords‘ would no longer be fixed at $0.10. Although they could end up lower than a dime – your minimum bids might also end up more expensive – depending on the quality and value of the keyword. Minimum bids vary depending on [...]
