The Biggest Secret To Killer Content Marketing With Videos

whiteboardThe people over at Moz.com (an inbound marketing software company) do a great video series called “Whiteboard Fridays.”

Every Friday, they get up in front of the camera to talk about SEO-related topics and illustrate them on a whiteboard. To get a taste of what they do,
please go to

The fact that they’ve been running these for seven full years is a good indicator that the company’s time is well spent on the videos.

People Like It. It’s Effective Marketing.

Clearly, these are popular when you take a look at the social share indicators from just three of their videos.

Comments, questions or suggestions? Please leave a comment below!

Cheers,

sig-ros

P.S. Thanks to Jason Moore at Aweber for this article.

Comments

  1. says

    That’s an interesting idea. I know that video and multi media style are the new way to get attention but for many industries it is very hard to find something interesting to put on a video. Great if you have products to display, but if not, you just need to try and be really entertaining or no one will stay to the end.

    Another challenge to be overcome.

    Graham Apolony
    Big Note Marketing
    Promotional Calendars

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