Is 'Google Adwords' still profitable?

[montyauto]

Actually, I've just started looking at these affiliate program and some article saying you can make some good profit out of google adwords, however, I am wondering is it still profitable?

[Dan Reinhold]

Yep.

Challeging, frustrating, but profitable if you work it right.

I strongly recommend Perry Marshall's book for handling Adwords. I used it constantly in my first campaigns and I still refer to it now.

[markov]

Should we directly jumpon the google adwords? Are there any programs where we could have a trial with less investments?

[Dan Reinhold]

Jumping on Google Adwords is fine if you start with little hops.

Start with CPA offers ( zip code or email address submit) with low keyword bids and a daily budget limit of $5.00. Take your time to get the hang of it and it will become much easier!

[Roy Carter]

Great advice from Dan.

Test the waters gently. Google Adwords is a very good medium for getting traffic, but can become very expensive very quickly if you don't know what you are doing.

Make sure you keep a tight reign on your daily budget spend and monitor at least daily.

You could also try the 'site targeted' option, which allows you to choose which websites your ad will appear on (as long as they allow Google Ads on their site).

If you use this method you will pay an amount per 1000 page views, rather than paying per click.
Again, monitor it on a daily basis, so that you don't overspend, but you can get highly targeted traffic this way.

regards
Roy Carter

[markov]

Some refer Beating Adwords....any feedback on it will be appreciated.

[CliveAnderson]

When I first started using Google Adwords I thought what a great simple way to gain new sign-ups. Unfortunately my joy was pretty short lived as I soon discovered that I was getting masses of hits to my websites and spending a fortune on keywords but was gaining very little in the way of sign-ups.

I decided to put my Adword campaign on hold until I had effectively worked out how to make the whole thing cost effective.

I think back then I was paying as much as $0.75 a click and when you work it out I could have run a bill into about $25,000 a day using the keywords I had chosen. But fortunately I had the daily spend rate set at about $15.00. But if I didn’t watch it after a few days it soon got away from me.

Nowdays I have managed to get my cost per click down to between $0.04 and $0.12 and with this amount I tend to allow $400.00 to $600.00 on the daily spend as it never reaches anything near that but obviously it tries harder to get more impressions out.

I’ve had some real battles trying to learn how to master the Adword system and spent a pretty penny in the process, both on courses and experience.

The best tips I would offer anybody thinking of using Google Adwords so they don’t end up loosing their shirt in the process are:

(A) Use one main campaign per program you are promoting.
(B) Within that campaign list your Ad Groups as the topic of that Advert.
(C) Only use one Advert per group of keywords.
(D) Keep groups of keywords to a maximum of 20.
(E) Use only low cost keywords that relate to program you are promoting.
(F) Make sure keywords identify or relate to the Advert you create.
(G) Important to spend time thinking of good title for your Adverts.
(H) Look for good Click Through Ratio in relation to Advert Impressions.
(I) This will indicate a good Advert and Keyword balance.

There is obviously a lot more to it than this but testing keywords against certain adverts and just slightly adjusting them can make all the difference between success and failure using Adwords.


Kind Regards

Clive Anderson

[Ashley]

Hi Dan

I like your Idea with using CPA's ... Do you set up Optin pages or do you normally send them to an optin page? I have not looked into CPA's so just thought I would ask ..