SAH Demand Question & Clarification Needed - Rosalind??

[Superlative]

Hello All,

With any luck, Rosalind will read this and reply, or even a veteran in this industry. I'm reading the SAH and following some of the examples. I got stuck when Rosalind says,

"I personally prefer to work in large markets that show at least one million searches per month on a generic term related to that market. i.e. dating."

Exactly, what does that mean? I can use the Yahoo Search Marketing tool and find the following results for each keyword below:

cell phones: 3,940,850
satellite tv: 384,500
ipod: 646,610

So... does that mean that I should stay away from anything related to the terms of "satellite tv" and "ipod" because they don't have at least one million searches, or is the one million searches a grand total of all the results that Yahoo Search Marketing returns to you for each keyword?

It seemed incredibly difficult to find any keywords that had at least one million searches (based on the single keyword only, not a combination of all results returned), and the few that I did find, well... the competition is just huge!

Please help and advise. Thanks so much to all for your comments and replies.

[its_me_shaners]

its like she says... "she personally...." doesnt say you should,...
Just my interpretation

[richerbrat]

Hi there, and welcome to the forum. Do remember that Yahoo is only one search engine. The bulk of search engine traffic searches via google, so it is likely that google would have more results for your terms. Have you tried word tracker? You can sign up for as little as one day, and word tracker will let you see how many people are searching each keyphrase for each individual search engine. Plus it will also tell you how much competition there is for each one.

Just one word of warning tho - it will give you the results as though you had typed " " around them. Once you've found a good keyphrase, you should also google it without those (sorry forgotten the name) to see exactly how much competition is out there.