I really need your help, please comment :D

[boysbach]

I have just made some changes to my diet site http://www.theperfectdietbook.com and would value your comments. We are not going to be doing a full version e-book as we thought but releasing a 12 month e-course. This will be released early next week, need to do the sales page and set up aweber etc.

It will really help to have some feedback as to what you think of the site and any ways you can see to make it more friendly.

I will be putting a blog on but have hit a slight problem with rapid niche website which they are going to give me instructions about. I will be putting the newsletters on there. We have had a reasonable response to the site and quite a few subscribers for the newsletter and as yet have done no ppc.

Thanks in advance. Tell me what you love and what you hate and what you would like to see there. I can't promise that we will take on board everything but I do promise to consider everything said.

Bev

[Will]

The first and the last thing (I didn't get any further because of it) is that there's a lot of text for a visitor to digest. That, in itself, isn't a bad thing, but people don't read webpages as they might magazines or newspapers; instead they scan for the most prominent bits and then if something piques their interest, read closer.

As it is, the home page is a sea of text with only the headlines and bullet points catching my attention. Even then, why should the reader care if there are only two types of diet? What difference to their lives does it make? Would it matter if there were three or four?

Remember AIDA. That's Attraction, Interest, Desire, Action.

Grab visitor's attention with things they can't miss like headlines, highlighting, images, bold text, underlines, bullet points.

Generate interest and desire by offering visitors something that they want or need.

Finally, give them a call to action. How can they act on their desire? Do they sign up for a newsletter or click on a very obvious purchase button?

If you give the visitor too many options or if your call to action isn't very obvious then they may simply move on.

Currently, you have a Google search form right underneath the email course sign-up form. Which should the visitor fill in? It's not very clear what you want them to do.

To quote from The Big Red Fez (Seth Godin), build your webpages as though they are to be presented to a chimp. A chimp whose only interest is bananas. For each page, would the chimp be able to find the banana?

[boysbach]

Thanks Will for that. I will work on it today.