Question about Clickbank website's products & payout sta

[BHowerton]

Hello all,
As I look through all of the Clickbank products I am having a hard time deciding on which products to go with???

I see this one line on each entry:
PAYOUT STATS: $earned/sale: $ 22.31 , %earned/sale: 50.0 %, %referred: 42.0 %, gravity: 24.44

At first I was a little confused but I found the area on the Clickbank website that explains each one of these areas.

My first question to everyone is:

As I look at the pay out stats above...which stat, in particular, is the one that I should be looking for that says...this one should be one that will produce some kind of results.

My second question is:

What is an average number that that particular stat should show to be considered a pretty good selection???

And lastly, my third question is:

Do you want to stay away from certain ones???

Thank you all,

Bobby

[richerbrat]

Although I do look at the stats when I first look for a product, the main one I look at first, is how much commission I will be getting per sale. Then I look at the gravity, and it must be high compared to competing sites. Then I look at the actually sales pitch of the person who has written the book, to see if it would motivate me to buy. If it would I buy the book and review it to see if it would fit into my site, and also to make sure that it is good.

The above should ensure that you make good sales, you don't wind up selling garbage, and you are selling what your customers want to buy. Some of it is trial and error. Believe it or not, a couple of my favourite products are actually my worst sellers, as my site doesn't attract the type of customers who would want those products, for various reasons. But, I didn't lose out on purchasing, because those products have been beneficial to me. Good luck.