What strategies do you use to increase your affiliate sales?

[rspadi]

Hi Everyone,

I have some products, which I think are really fantastic and I also get quite a lot of click-throughs, but (nearly)no sales.

I few things I'm tending to do now are:

* I focus only on a "handful" of top affiliate products instead of promoting tons of different products.

* I verify the demand for a specific product – mostly I check the ranking in clickbank for products that are appropriate for my niche.

* Sales copy & design of sales page – I'm not 100% sure, but I get the feeling that sales letters with weak graphics (header, cover, product boxes…) just don't convert very well.

* Competition – I try to stay away from products which are heavily promoted by a huge number of affiliates. Do you know any reliable ways of checking out the density of your competition? One thing I do is to look at Google & Google AdWords to get a basic idea for the competition.

These little "tricks" definitely improved my results, but I'm sure there's more… Any ideas?

Thanks.

Robert

[worstcritic]

It is unfortunate that more people don't read Rosalind's newsletter. Your questions are the subject of one of her recent newsletters.

I'll ask you some questions instead of reiterating Rosalind's newsletter again. (If you look for my posts, you'll see that I've answered a similar question already) How are you driving traffic to your site? How did you choose your keywords? What have you done to optimize your search engine positioning? What data do you have to analyze the usage patterns of your site? Do you have a means in place to recieve feedback from your visitors?

It seems to me that your real question is not "How dense is the competition?", but "Why are my clicks not converting?" If you are in a competitive market, it is because there is money to be made and you simply have to analyze your competition, look at what they do, and do it better. If you are not in a competitive market, chances are that people aren't interested in what you're selling. If you are getting a substantial number of visitors to your site, then the competition isn't your problem.

I think the biggest thing for you is to take a look at the quality of your clicks. How well are your keywords suited to your content and to the advertisers you affiliate with? Can you run a campaign with multiple ads, each with copy targeted for a small set of keywords, and then have each ad aimed at a different sales page on your site?

It really sounds like your problem is targeted traffic more than anything else...